Online Assistant Director of Marketing

Reporting to an Ohio State Online Marketing Director or Associate Marketing director and serving as a leader within the marketing team, the Assistant Director of Online Marketing plays a key role in shaping and accelerating the marketing vision and strategy to grow online students and programs at Ohio State.  The Assistant Director of Online Marketing works within their team to provide leadership, direction, and creative solutions for the key areas of online marketing including, but not limited to, market positioning, paid and organic marketing elements, marketing communication to prospective students, and analyzing and elevating marketing return on investment, all critical to Ohio State's ability to advance how the institution serves the nontraditional learner and meets current and future workforce demands.

They implement the strategy and lead a team to achieve placing the university in its optimal position to meet online enrollment goals. The Assistant Director will be an influencer in the overall strategy of the website, ensuring it is always optimized to attract prospective students and evolving with the needs of the target audience. For new online programs, the Assistant Director will be developing the strategies needed to get their program(s) ready to market to a new target audience, including ensuring the webpages are ready, target audience identified, a marketing plan in place and marketing assets have been created.  

The Assistant Director of Online Marketing leads a team of online marketing managers to create diversified marketing campaigns that yield a quantifiable and significant return on marketing investments across channels. They may also manage other marketing team members who specialize in various areas such as email, content, specialist work and social media management. Their leadership and management of their respective parts of the marketing team will set the tone on the culture and accountability needed to drive interest in online programs.  

This role will have responsibility for managing a portion of a significant marketing budget and be a positive influence on the fiscal performance of the programs assigned. Their portion of the marketing budget will be significantly larger than almost every other area within Ohio State. The Assistant Director will be a good financial steward and ensure marketing strategies are data-informed when leveraging innovative paid and organic marketing tactics to separate Ohio State's online offerings from its competitors.

It is important that the Assistant Director of Online Marketing understand how to compile and analyze existing data while also evolving tracking and reporting as global marketing tracking trends evolve. There will be accountability for delivering key online performance metrics.  This role will be responsible for maintaining key relationships within Ohio State with college and program partners along with constituents within other departments within Ohio State and Ohio State Online.

They will work closely with marketing directors and other key functions within Ohio State Online to build cohesive enrollment strategies. This role will also play an influencer role in the relationship with the digital agency and other key agency partners to ensure there is a strong relationship and performance results.  Required

Education and Experience:

Bachelor’s degree required or 4 years’ relevant experience in lieu of a bachelor’s degree  5 years in marketing or related field.  Experience in higher education marketing and strategic communications; lead generation performance marketing; market analysis; marketing automation; people management.  Broad knowledge and expertise in the marketing funnel, developing strategies, and people…