Demand Generation Specialist

hybrid

USD 50,000 - 65,000 (Yearly)

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

Relias provides workforce enablement solutions for 13,000 healthcare organizations and 4.5 million caregivers to drive measurable outcomes. Customers choose Relias to reduce cost and risk, increase retention, and improve patient experience and care through the Relias Platform of connected solutions, which includes Learning, Performance, Compliance, Quality, and Recruiting. The Relias family of brands —  , Wound Care Education Institute , Relias Academy , FreeCME , and  — serves the entire healthcare continuum and shares a common mission of improving the lives of the most vulnerable members of society and those who care for them.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees

SUMMARY

The Demand Generation Specialist plans, executes, andoptimizesintegrated, multi-channel campaigns that generate demand for Relias B2B SaaS solutions and contribute to pipeline andbookingsgoals.

This role bridges campaign support and independent campaign ownership, combining creative thinking, data analysis, cross-functional collaboration, and persistent curiosity to uncover opportunities and improve performance.

WHAT YOU'LL BE DOING:

• Executing and managing integrated demand generation campaigns that support pipeline and bookings goals:
  • Plan, execute, andmaintaindefined multi-channel campaigns across email, webinars, events, content, organic and paid social, paid search and display, retargeting, and other relevant tactics.
  • Build campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications that translate businessobjectivesinto clear campaign plans.
  • Coordinate campaign activities and deliverables across channels to ensure campaigns are executed accurately and on time.
• Using customer, market, and audience insights to inform campaign strategy and execution:
  • Conduct audience, market, customer, and campaign research to understand needs, challenges, buying behaviors, and engagement opportunities.
  • Identify potential audiences, content opportunities, and lead-generation sources that can improve campaign reach and effectiveness.
  • Apply research and campaign learnings to audience selection, messaging recommendations, channel decisions, and future campaign planning.
    
    Monitor campaign and funnel performance and recommend opportunities to improve results
• Monitoring campaign performance across the funnel, including engagement, lead conversion, pipeline contribution, and other relevant measures:
  • Analyze campaign data toidentifypatterns, trends, performance gaps, and potential root causes.
  • Translate campaign findings into…