CLM Analyst — Apple Retail Online

Cupertino, California, United States Sales and Business Development

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The CLM Analyst supports Customer Insights and Lifecycle Marketing (CLM) analysis for the marketing organization, helping translate customer journey and campaign performance data into insights that inform CLM strategy. This role partners closely with Marketing, Decision Automation, and Database Marketing teams to build AI-assisted tools and rigorous test designs that improve targeting, creative, and timing decisions across the customer lifecycle.

The Retail Online Analytics team is responsible for providing insights, analytical solutions, and intelligent systems to Commercial Management, Commercial Marketing, Digital Merchandising, Online Product Management, Retail Contact Center, as well as Finance and other partner teams.

We are looking for a motivated, detail-oriented analyst to support Customer Insights and CLM Analysis across the marketing organization. This person will work at the intersection of customer journey analytics, lifecycle marketing performance, and applied AI — helping the team move from raw data to clear, actionable recommendations.

The CLM team relies on triangulating signals from multiple data sources — campaign performance, customer behavior, and experimentation results — to understand what’s driving (or holding back) customer engagement and lifetime value. This role will help build that end-to-end view, from data pull through to insight, and will increasingly take ownership of specific CLM analyses and reporting as they ramp up.

A meaningful part of this role involves developing lightweight applications and AI-assisted workflows (e.g., LLM-powered summarization, automated reporting, anomaly detection) that make CLM insights faster to produce and easier for stakeholders to consume. The analyst will also support test design and measurement for A/B tests spanning audience segmentation, creative variants, and send/display timing — helping the team validate what actually moves performance rather than relying on intuition.

• Support Customer Insights & CLM Analysis — Assist in leading day-to-day customer insights and CLM performance analysis for marketing stakeholders, surfacing trends in customer journey and lifecycle engagement.
• Contribute to Test Design & Measurement — Support the design and measurement of A/B tests across audience segmentation, creative, and timing, helping define hypotheses, success metrics, and readouts.
• Triangulate Cross-Functional Data — Pull together data from multiple sources and teams (marketing, analytics, engineering) into unified, digestible insights for the CLM team.
• Build AI-Assisted Analytics Tools — Develop and iterate on applications and…