US - Performance Marketing Manager, Marketing & Communication

Company Overview Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

With 20+ hospitals, outpatient clinics, ambulatory care centers and outreach locations across the globe, we provide excellent care to children up to age 18 regardless of their family’s ability to pay or insurance status. Please  to learn more about our locations.

CURRENT EMPLOYEES:
Please log into Workday  to apply internally through the "Jobs Hub"Job Description The Performance Marketing Manager will work closely with the Chief Marketing Officer and Digital Marketing Director to provide strategic leadership in marketing analytics, performance measurement, reporting, attribution, optimization, and audience insights. This position is classified as a hybrid remote position. Hybrid remote positions will occasionally need to attend onsite meetings and training, or participate in on-location event support.

Key initiatives include: establishing enterprise marketing performance frameworks, developing KPI and reporting standards, evaluating marketing effectiveness, measuring patient acquisition outcomes, assessing channel performance, supporting attribution and customer journey measurement, providing strategic recommendations that improve marketing effectiveness, and ensuring agency partners and marketing investments are delivering measurable results aligned with organizational goals.

This position will provide leadership and oversight for enterprise reporting, performance analytics, agency accountability, marketing measurement, and optimization efforts across the organization. The Performance Marketing Manager will directly supervise the Digital Data Analyst and serve as the primary resource for evaluating marketing effectiveness, guiding data-driven decision-making, and ensuring marketing initiatives support organizational priorities and patient acquisition objectives. The ideal candidate will demonstrate strong leadership skills, strategic thinking, analytical expertise, and exceptional communication abilities.

Position Responsibilities Partner with the Chief Marketing Officer and Digital Marketing Director to support the organization's marketing performance measurement and optimization strategy.

Directly supervise, mentor, and develop the Digital Data Analyst.

Establish reporting standards, KPI frameworks, dashboards, scorecards, performance benchmarks, and measurement methodologies across marketing initiatives.

Serve as the organization's primary authority on marketing performance by providing objective analysis and recommendations regarding campaign effectiveness, marketing investments, audience engagement, and patient acquisition outcomes.

Analyze and report on key performance indicators related to patient acquisition, audience engagement, campaign effectiveness, marketing investments, and organizational goals.

Oversee the development and delivery of executive reporting, dashboards, scorecards, and performance summaries while ensuring insights are translated into actionable business recommendations.

Develop enterprise measurement frameworks that evaluate marketing contribution to patient acquisition, brand awareness, fundraising, and other organizational objectives.

Evaluate marketing performance across owned, earned, and paid channels and identify…