Director of Ecommerce

$110,000–$130,000 base salary + performance-based bonus. OTE $140-$190,000

Nampa, Idaho

This position requires working on-site in Nampa, Idaho.

Tuff Jug is a rapidly growing American manufacturer of innovative utility containers and accessories serving motorsports, outdoor recreation, and customers who demand better-performing products. We have experienced triple-digit growth, built a thriving direct-to-consumer business, and expanded our Idaho manufacturing operations. We value initiative, accountability, creativity, and results.

We are seeking a proven ecommerce leader to take full ownership of our direct-to-consumer business and drive profitable growth. This is an on-site leadership role at our Nampa headquarters, reporting directly to the CEO and collaborating closely with sales, manufacturing, product development, and operations. You will oversee Shopify Plus, paid acquisition, retention, conversion optimization, Amazon, and overall ecommerce performance. This is not simply a website management or agency coordination role.

• Own ecommerce revenue targets, growth strategy, forecasting, budgets, and contribution profitability.
• Improve customer acquisition, conversion, average order value, retention, and lifetime value.
• Build clear performance reporting and identify scalable growth opportunities.

• Lead Meta, Google, and other relevant paid media strategies and budgets.
• Manage agencies, creative testing, and acquisition efficiency using CAC, MER, ROAS, and contribution margin.

• Own Shopify Plus merchandising, product pages, landing pages, and checkout performance.
• Lead A/B testing, conversion optimization, and website development priorities.

• Direct Klaviyo email and SMS strategy, segmentation, campaigns, and automation.
• Hold external partners accountable for repeat purchase and customer lifetime value results.

• Own the promotional calendar, product launches, bundles, upsells, and cross-sells.
• Coordinate marketing with inventory, manufacturing, and sales priorities.

• Lead Amazon merchandising, advertising, growth, and profitability.
• Evaluate additional marketplace opportunities while protecting margins and brand positioning.

• Manage agency relationships and establish measurable expectations.
• Build internal ecommerce capabilities as the company grows; communicate performance directly to the CEO.

• 5+ years of progressive ecommerce experience, including leadership responsibility.
• Demonstrated success scaling a DTC ecommerce brand and managing multimillion-dollar ecommerce revenue.
• Strong experience with paid advertising, Shopify, ecommerce analytics, and customer acquisition economics.
• Experience managing substantial marketing budgets and external partners.
• Ability to manage for profitability, not simply revenue; strong communication and ownership.

• Experience with a $10M–$30M+ DTC business.
• Consumer products, automotive, powersports, or outdoor industry experience.
• Klaviyo, Amazon Seller Central, and high-growth founder-led company experience.
• Experience building teams and executing product launches.

• $110,000–$130,000 base salary, depending on qualifications and experience.
• Target performance bonus of 35–50% of base salary, based on agreed objectives.
• Paid time off and company benefits.
• Direct access to ownership, meaningful autonomy, and opportunities for professional growth.

you are entrepreneurial, analytical, decisive, and motivated by building something. You are comfortable moving quickly, balancing strategy with execution, and taking responsibility for measurable outcomes. You do not need a large corporate structure to succeed.

This is a full-time, on-site position in Nampa, Idaho. Hybrid or remote work will not be considered.