Senior Digital Media Buyer

Department: Marketing

Employment Type: Full Time

Location: Remote - US

Reporting To: Emily Uselman - CMO

Compensation: $90,000 - $100,000 / year

Job Title: Senior Digital Media Buyer

Company: Rise Collective

Location: Remote (US-based candidates only)

Reports To: Chief Marketing Officer

Annual Compensation: $90,000–$100,000, subject to candidate experience

The Rise Collective is seeking a hands-on Senior Digital Media Buyer to manage and optimize paid advertising campaigns across multiple Rise Collective brands.

The primary focus of this role is Google Ads and Meta Ads, with a strong emphasis on Google Search. You will be responsible for the day-to-day management of paid media campaigns designed to drive demand and help our brands achieve revenue and lead generation goals.

This role requires someone who is comfortable working directly inside advertising platforms, monitoring campaign performance, managing budgets, identifying opportunities, and making ongoing optimizations based on results.

We are looking for someone who understands that successful paid media goes beyond clicks and impressions. Campaigns should ultimately contribute to measurable business outcomes.

Success in this role means the campaigns you manage are organized, actively monitored, and consistently optimized.

Budgets are managed responsibly. Search terms, keywords, audiences, and creative are regularly reviewed. Tracking is reliable, established KPIs are monitored, and campaign decisions are based on performance.

Most importantly, you understand the business goal behind each campaign. Whether the objective is revenue, leads, or another measurable conversion, you use paid media to help generate the demand needed to achieve that goal.

You understand what is happening inside the accounts you manage. When something is not working, you investigate it and make thoughtful adjustments. When something is working, you look for opportunities to build on it.

• Execute independently. You can take campaigns from setup and launch through ongoing optimization.
• Are highly organized. You stay on top of campaign details, budgets, pacing, and priorities across multiple brands.
• Are data-obsessed. You dig into performance, identify opportunities, and optimize toward each brand’s KPIs.
• Think beyond the ads. You understand broader business goals and work cross-functionally to adjust campaigns based on what the business needs.
• Communicate proactive. You regularly share insights, wins, optimizations, opportunities, and blockers without waiting to be asked.

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.

Google Ads will be a major part of your day-to-day responsibilities, with a particular emphasis on paid search.

You will manage and optimize Google Ads campaigns across multiple brands, including:

• Conducting keyword and search-term research
• Building and maintaining Google Search campaigns
• Managing branded and non-branded search campaigns
• Writing and testing ad copy
• Managing keyword match types and negative keywords
• Reviewing search-term reports
• Monitoring bids, budgets, and campaign pacing
• Adjusting bidding and budgets based on performance
• Monitoring campaign performance and key conversion metrics
• Identifying underperforming keywords, ads, and campaigns
• Testing opportunities to improve campaign performance
• Supporting Performance Max and other Google campaign types where appropriate

You will also manage paid campaigns across Facebook and Instagram through Meta Ads Manager.

Responsibilities include:

• Building and launching Meta campaigns
• Managing prospecting and retargeting campaigns
• Developing and maintaining…