Digital Marketing Strategist

Why Builder Funnel

Our mission is to foster growth in individuals and companies. This includes and starts with our team. If you join Builder Funnel, expect to change, improve, and grow. You should be a new person every 12 months.

Our Core Values are our guiding force. We are a better team (and better people) because of them. They help us make difficult decisions, and they remind us of the path that we choose for ourselves every day. Learn what they are on our website!

We're revolutionizing both the agency life and the construction industry. From our unmatched, expert-level work and focus on learning to healthy work-life balance and flexible, fully remote work schedules, we desire our team members to love the work they do and work at a place we love.

• Our culture of trust, respect, collaboration, autonomy, and fun is unparalleled
• All positions are REMOTE - live and work where you want in the United States
• Balancing work and life has never been easier with flexible schedules
• If you're around, work from our beautiful headquarters in Colorado Springs
• Foster your career at Builder Funnel with our clear growth paths
• When we win, everyone wins with profit-sharing
• Receive paid volunteer time and do more for your favorite causes
• Health, dental, and vision benefits with employer contribution
• Skyrocket your retirement savings with our 401k with matching contributions
• Paid parental leave for all employees
• Competitive PTO with yearly increases and extra holidays
• Our holiday break means no need to include Christmas through New Year's in your PTO planning - we gift the last week of the year to you!
• Learn, grow, and have fun at our yearly in-person Builder Funnel Retreat
• Stay productive with a free company laptop for all new employees
• Free books for our continual personal and professional development book club
• Free Peloton app membership for all team members

The Strategist Role is our digital marketing strategy and analytics-focused position. Client retention relies on two key factors: results and relationships. The Strategist is responsible for driving results. This role focuses on creating and executing strategic quarterly marketing plans to meet client goals and reporting on whether they are working or not and what recommendations are needed. Strategists work closely with an Account Manager, Paid Ads Strategist, and Writer to deliver exceptional outcomes for clients.

• Develop and execute inbound marketing strategies for a portfolio of 12-15 clients in partnership with an Account Manager, Specialist, and Writer in your team
• Create and manage successful PPC campaigns across Google Ads and Meta ads to drive lead generation and conversions
• Identify client objectives, challenges, and key performance indicators (KPIs) to build data-driven marketing plans
• Analyze marketing performance metrics to optimize campaigns and improve results and present and share this with your clients
• Collaborate with the internal team to ideate, pitch, and report on innovative marketing campaigns
• Monitor ad performance weekly, ensuring efficient budget use and ongoing optimization
• Manage and track client tasks, deadlines, and priorities through project management tools like Asana
• Provide clear, strategic guidance to Specialists and Writers to ensure deliverables align with client goals
• Stay updated on industry trends, tools, and best practices to continuously improve client performance

• Proven experience creating and optimizing PPC campaigns in Google Ads and Meta ads
• Strong analytical skills to track, interpret, and apply data…