Product Marketing Manager, Overwatch eSports

Team Name:
Esports

Job Title:

Product Marketing Manager, Overwatch eSports (Contract) | Irvine, CA Requisition : R028301

Your Mission This temporary 12-month role will lead product marketing for Overwatch Esports within the broader Overwatch franchise. The Product Marketing Manager will connect OWCS and esports moments to the annual Overwatch roadmap and seasonal priorities, identify opportunities for Esports to amplify major franchise initiatives, and use competitive play as a year-round driver of franchise growth and fandom. The ideal candidate is a strategic thinker and hands-on operator who can translate broader Overwatch goals into clear Esports marketing strategies and executable plans.

They will work across Franchise Marketing, Product, Brand, Creative, Community, regional teams, and Esports to deliver programs that benefit both the competitive ecosystem and the broader Overwatch player community. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

• An integrated Esports strategy that connects OWCS and competitive programs to the Overwatch annual roadmap, seasonal priorities, major launches, and franchise marketing initiatives.
• A clear roadmap of opportunities for Esports to amplify priority Overwatch moments and contribute to broader franchise growth, player engagement, and fandom goals.
• GTM strategies and campaign plans for agreed priority Esports initiatives, including target audiences, positioning, channel approach, milestones, owners, and success measures.
• Integrated campaign briefs and execution plans that coordinate Franchise Marketing, Product, Brand, Creative, Community, regional, creator, platform, and partner support.
• A measurement framework and regular performance readouts that evaluate both Esports-specific outcomes and contribution to broader Overwatch objectives.
• A documented handoff covering active work streams, key decisions, repeatable processes, outstanding risks, and recommendations for continuing to use esports as a franchise growth lever.

• Brand Strategy
  - Further develop and implement a comprehensive brand strategy for Overwatch Esports that aligns with overall business objectives and grows brand equity with our target audiences.
• Marketing Planning:
  Represent Esports within Overwatch annual and seasonal planning, shaping how competitive programs, events and content can support major franchise priorities.
• Audience Analysis
  - Use player, fan, market, and competitive insights to identify how Esports can support broader Overwatch audience growth, deepen fandom, and strengthen engagement across the franchise.
• Franchise Development
  - Identify and lead opportunities for Esports to amplify major Overwatch seasonal launches, product initiatives and marketing campaigns, creating value for both competitive fans and the broader player community.
• Campaign Development
  - Lead the creative development and execution of marketing campaigns, including digital, social media, and event marketing, to drive engagement and brand awareness.
• Publishing Coordination
  - Oversee publishing and asset coordination across Overwatch channels such as , CRM, in-game placements, web, social, lobbies, and esports blogs. Support platform content and featuring opportunities across Steam, Play Station, Xbox, and other partners.
• Partnership Management
  - Build and maintain relationships with key stakeholders, including Esports product teams, external agency partners, and game-development teams, to drive marketing and business goals.
• Performance Metrics
  - Define success measures that evaluate Esports’ contribution to broader Overwatch objectives, including player engagement, audience growth, fandom and advocacy. Complement these with Esports-specific measures such as viewership, sentiment, content engagement, and event performance, and use the results to optimize future plans.

• Experience 5-7+ years of experience in brand management, marketing, or related field
• Demonstrated experience in briefing in and managing creative partners and creative deliverables for marketing campaigns
• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns
• Knowledge & Skills Bachelor's degree in Marketing, Business, Communications, or a related field
• Strong analytical skills and experience with…