Director- Corporate Marketing & Communications

The Role Bennett Family of Companies is a woman-owned transportation and logistics group headquartered in McDonough, GA, with 12 affiliated operating companies. We are hiring a Director of Corporate Marketing & Communications to lead the corporate brand, marketing for our core operating companies, and internal communications across the organization.

The Director reports to the Vice President of Corporate Business Development and Marketing and leads a team of 6–8. You will develop the annual marketing plan with the VP, then own its execution and adjust it through the year. The VP approves strategy, and you are accountable for results. You will work as a peer to our Strategic Director of Field Marketing, who leads marketing for entities not based in the home office.

This role sits at the intersection of marketing and business development. Our marketing exists to win and grow customers, drivers and freight agents and you will be measured on that.

What success looks like in year one Within 12 months, you will have:

Delivered an approved annual marketing plan and budget, reviewed quarterly against agreed KPIs.Driven the use of Hub Spot for email, social and advertising campaigns with reported results on bi-monthly board of director reports.

Ensured team has delivered Symposium, Motorsports, major trade show events, Driver Appreciation Week, and Truck Show on time and on budget.

Reported driver recruitment cost per qualified applicant and cost per hire by channel each month, and lowered both against the prior year.

Kept the corporate brand and your assigned companies' brands consistent, and set master standards that Field Marketing applies too.

Measured the trade show program on qualified leads and meetings booked, not attendance.

Built AI into the department's workflows, with measured gains in output volume and turnaround time.

Set a reliable internal communications schedule that reaches office staff, freight agents and drivers alike.

Built trusted working relationships with the business unit leaders you support, confirmed by their feedback at your annual review.

Built a team that hits its deadlines, with clear goals, job titles and documented workflows.

Responsibilities Strategy and planning

Develop the annual marketing plan and budget with the VP, aligned with the goals of the company and each business unit.

Own execution of the approved plan, track performance against KPIs, and recommend changes during the year.

Run the department with P&L accountability. Track the cost of every program, including the in-house agency, against the revenue, qualified applicants, or outside-agency costs it delivers or replaces. Manage vendor relationships.

Brand Own the corporate Bennett Family of Companies brand and the master brand standards.

Lead marketing for the operating companies assigned to corporate marketing, including Bennett Motor Express.

Partner with the Strategic Director of Field Marketing so the field-based brands stay consistent with the master brand and share assets, tools, and data.

Lead creative services for print, digital, video, and environmental work, holding every deliverable to brand standards.

Campaigns and demand generation

Plan and run campaigns that build awareness, generate qualified leads, and support the sales and business development teams.

Use Hub Spot for campaign execution, lead management, and reporting, partnering with sales on lead handoff and attribution.

Directly manage the web and content team, who create and publish content, including video we shoot and edit in-house, for our websites (Word Press) and social channels (Linked In, Facebook, Instagram, You Tube). Set their priorities, approve the content strategy and editorial calendar, and hold the standard for quality and…