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Head of SEO & AI Search; Remote

Remote / Online - Candidates ideally in
Robert-Schuman-Straße 5, Dortmund, 44263, Germany

Listing for: 10ML

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Full Time, Remote/Work from Home position
Listed on 2026-10-17

Job specializations:

Marketing / Advertising / PR
Digital Marketing, Marketing Management, Retail Marketing, SEO, Sales & Marketing

Salary/Wage Range or Industry Benchmark: 130000 - 180000 EUR Yearly EUR 130000.00 180000.00 YEAR

People search for perfume in every European language, and more and more of them ask answer engines like Google AI Overviews, ChatGPT search, Perplexity and Copilot. 10ML wants to be the source those engines cite for perfume decants, perfume samples and fragrance advice. You lead organic search and AI search visibility for across all its languages.

What you will do

Own organic traffic and revenue from Google, Bing and answer engines in every 10ML market and language
Lead technical SEO for a large multilingual Next.js storefront: crawl budget, hreflang, structured data (Product, Organization, Job Posting, FAQ), Core Web Vitals, sitemaps and Index Now
Build the content strategy for perfume guides, house and note guides, comparisons and data studies, with the editorial team
Grow brand mentions and citations in AI answers, and measure share of voice across answer engines
Lead digital PR and link earning with original research and data
Make 10ML perfume decants and samples the top result for high-intent fragrance searches in Europe

What you bring

7+ years in SEO, with at least 2 years leading SEO for a multilingual e-commerce site at scale
Deep technical SEO:
JavaScript rendering, internationalisation, schema.org, log-file analysis
Hands-on with Search Console, Ahrefs or Semrush, Screaming Frog and Big Query or SQL
A clear point of view on generative engine optimisation (GEO) and how answer engines pick sources
Fluent English;
German or another EU language is a strong plus
Bonus: a love of perfume, or experience in beauty or luxury e-commerce

About 10ML
10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers.
Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.

How to apply
Apply with your CV and anything that shows your work (portfolio, links, results) through the application box below. English is the working language;
German is a plus unless the role says otherwise.

Salary
EUR 130,000 to 180,000 gross per year, plus an annual performance bonus.

A salary at the top of the market, plus an annual performance bonus
Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
30 days of paid holiday
€2,000 personal learning budget per year, plus conferences
A monthly perfume allowance to explore the 10ML catalogue of perfume decants
Top-spec laptop and the tools you ask for
Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
Short decision paths, real ownership and budgets that match the ambition