Social Media Specialist

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences – for adventurers, by adventurers
. As our Digital Center of Excellence (COE) continues to grow, we are adding a Social Media Specialist to support our Diving Business Unit and help strengthen the digital presence of the SCUBAPRO brand. SCUBAPRO, a Johnson Outdoors company, is one of the most respected and recognized brands in the global diving industry, trusted by recreational and professional divers for more than 60 years.

Check us out at
SCUBAPRO
or find us on Instagram, Twitter, Facebook or You Tube!

Note
- This is a remote position or could be based at corporate headquarters in Racine, Wisconsin.

The Social Media Specialist for Scubapro, builds brand preference and ultimately revenue by planning, creating, and publishing content on aligned-on social media platforms; manages community engagement; creates and maintains a strong, positive brand presence.

• Strategy development:
  Develops and executes organic social plans, which includes developing content and publishing on each platform; contributes to the development of social media strategies.
• Marketing Activation:
  Contributes to marketing activation planning, aligning organic social plans to support marketing campaigns and goals.
• Content Creation and Management:
  Drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences, increasing reach and engagement.
• Community Engagement:
  Listens, engages, and responds to online conversations with consumers, as appropriate.
• Visual Content Development:
  Develops graphics and other visual elements for social posts as needed or collaborates with others to do so.
• Performance Analysis:
  Analyzes performance against KPIs monthly, using internal tools and native platform reporting, as needed. Optimizes plans using learning from analysis.
• Best Practices and Trends:
  Identifies and analyzes social media content development and publishing best practices and trends; shares with team, stays up to date with changes in key social platforms and proposes relevant plan changes.
• Customer Service Partnership:
  Partners with customer and technical service teams to enable response to direct consumer messages.
• Appropriately uses approved AI and other digital technologies applying an AI-first mindset to enhance work processes, decision-making, communication, and business outcomes. Applies professional judgment and human oversight to AI-generated outputs, and ensures use aligns with company security, privacy, ethical, and governance standards.
• Performs other duties as assigned.

• Bachelor’s degree in marketing, business or equivalent.
• Typically requires a minimum of 2 years of social media experience using multiple social media platforms (Facebook, You Tube, and Instagram) and creating/publishing social media content to increase community engagement.
• Experience using social/digital media publishing platforms within a professional/business environment.
• Skills and experience in delivering creative content (text, image, and video). Demonstrated creative skills to contribute to social media strategy.
• Familiarity with digital marketing strategies and marketing channels.
• Ability to recognize future trends in digital technologies and act proactively.
• Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
• Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
• Basic knowledge of SEO and keyword research on social media platforms.
• Excellent…