Copywriter

The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale.

As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand Creative team—shaping how the brand speaks across every channel, medium, and moment that matters.

This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders—to translate briefs into work that is sharp, original, and unmistakably Asana.

You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization.

You bring deep conviction and active curiosity to your work, including a genuine interest in how AI can augment the craft of writing. You know how to use these tools intelligently without sacrificing creative ownership, and you build workflows that help the team move faster without compromising quality or your own originality.

This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

• Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces
• Serve as the hands-on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials
• Lead copy on the highest-complexity, highest-visibility initiatives from brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way
• Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent, compelling story together
• Mentor and coach colleagues and cross-functional partners on what does and do