Senior Sports Marketing Manager

Our client, a dynamic force in the
** Leisure & Sports
** industry, is actively searching for an innovative Senior Sports Marketing Manager to be based in our bustling
** Cape Town, Western Cape
** office. This leadership position is central to developing and executing cutting-edge marketing strategies that elevate our brand presence and engage sports enthusiasts across various platforms. The ideal candidate will possess a profound understanding of sports marketing, digital engagement, and brand storytelling. You will be responsible for driving brand awareness, customer acquisition, and retention through compelling campaigns and strategic initiatives. This is a fantastic opportunity for a seasoned marketing professional to make a significant impact in the vibrant Cape Town market.

• Develop and execute comprehensive marketing plans and strategies for sports products and events.
• Manage and optimize digital marketing channels, including social media, SEO/SEM, and content marketing.
• Oversee brand management, ensuring consistent messaging and brand identity across all touchpoints.
• Identify and cultivate strategic partnerships with athletes, teams, influencers, and media outlets.
• Lead the creation of engaging marketing content, including campaigns, advertisements, and promotional materials.
• Analyze marketing campaign performance and provide actionable insights for improvement.
• Manage marketing budgets effectively, ensuring optimal ROI.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with sales, product development, and other internal teams to achieve business objectives.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of progressive experience in marketing, with a strong focus on sports marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Expertise in digital marketing, social media management, and content creation.
• Excellent understanding of brand management principles and market dynamics.
• Strong analytical skills with the ability to interpret data and generate insights.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in budget management and vendor relations.
• Familiarity with the Western Cape sports and lifestyle market is a significant advantage.

• Our client offers a competitive salary package, including an annual performance bonus, and comprehensive medical aid benefits.
• We provide significant opportunities for professional growth and development, including training and conference attendance.
• This hybrid role allows for a blend of in-office collaboration and remote work flexibility, supporting a healthy work-life balance in beautiful Cape Town.
• Join a passionate and innovative team dedicated to shaping the future of sports marketing.