VP of Marketing Highway , Ste

Our vision is a world of peaceful relationships with food, weight, and body image, where everyone with an eating disorder can experience recovery. We believe that exceptional, individualized care leads to lasting recovery from eating disorders. That’s why our teams are comprised of compassionate, dedicated professionals from a variety of backgrounds who collaborate to provide the very best evidence-based care for our clients at all levels of care.

Reporting to the Chief Growth Officer, the Vice President of Marketing is a key member of the senior leadership team responsible for setting and executing the enterprise marketing strategy. This role builds brand awareness, strengthens market positioning, advances patient and referral-source engagement, and supports sustainable growth across the organization’s portfolio of services and markets.

The Vice President of Marketing leads an integrated marketing function spanning brand strategy, digital marketing, communications, market insights, customer experience, and strategic partnerships, using data and performance measures to translate business priorities into measurable results.

• Monday-Friday Standard Business hours
• Remote role- US-based

• Develop and lead an enterprise-wide marketing strategy aligned with the organization’s mission, growth priorities, clinical services, and financial objectives.
• Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures.
• Strengthen and protect the organization’s brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences.
• Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion.
• Build a disciplined, data-informed marketing function by establishing dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures that guide investment decisions and continuous improvement.
• Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing strategies with access, patient experience, referral growth, and service-line priorities.
• Develop a deep understanding of patient, family, referral-source, payer, and partner needs, as well as market segments, consumer behaviors, competitive dynamics, and emerging industry trends.
• Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution.
• Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging to ensure timely, consistent, and credible communication.
• Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders.
• Own the marketing budget and vendor portfolio, prioritizing resources, managing performance, and maximizing efficiency and impact.
• Recruit, develop, and retain a high-performing marketing team; establish clear goals, accountability, collaboration, and professional development across the function.
• Serve as a strategic advisor to the executive team and represent the organization’s brand, growth strategy, and performance with internal and external audiences.

A bachelor’s degree in marketing, business administration, communications, or a related field is required; a master’s degree is preferred.