Executive Director of Marketing and Communications

The Executive Director of Marketing and Communications is a senior strategic leader who sets the vision and leads execution of an integrated marketing and communications program for the Thomas R. Kline School of Law. Reporting to the Dean, the Executive Director unifies brand, recruitment, and reputation-building efforts to elevate the Law School’s visibility and impact, regionally and nationally, among prospective students, faculty, alumni, the legal profession, and the public.

In partnership with Admissions, Experiential Learning, Career Strategies, faculty, the Dean’s Office, University Marketing & Communications, and Institutional Advancement, the Executive Director designs strategies that support enrollment across the JD, LLM, MLS, and undergraduate programs and advance the Law School’s reputation for scholarship, experiential learning, bar passage, and graduate employment.

The Executive Director leads the marketing and communications team — including the Director of Communications & Digital Strategy and Creative Director — serving as the Law School’s brand and content strategist and owning the department’s budget and technology investments. A central responsibility is identifying and telling the stories that distinguish the Law School: the Executive Director is a skilled, hands‑on writer and editor who can translate scholarship, student and alumni achievement, and institutional priorities into compelling content for varied audiences.

Writing will be an important responsibility of the Executive Director. The successful candidate is an experienced leader and a creative, outcome-driven strategist who thrives in a fast-paced academic environment, bringing intellectual curiosity, sound judgment, and a data-informed approach to continuous improvement. This position is hybrid, requiring the Executive Director to report to work in the office 4 days a week, and permitting remote work 1 day a week.

• Strategic Leadership & Vision:
  • Develop and lead execution of the Law School’s marketing and communications strategic plan, establishing performance goals and KPIs that guide resource allocation and continuous improvement.
  • Support achievement of annual enrollment, alumni engagement, and reputation goals through coordinated marketing strategies that build visibility, reputation, and rankings, internally and externally.
• Brand & Creative Strategy:
  • Serve as the Law School’s brand and creative strategist, setting brand voice, visual identity, and creative direction, and advancing a differentiated brand narrative that highlights faculty scholarship, experiential and clinical programs, and student and alumni outcomes.
  • Oversee website strategy, information architecture, and digital content plans, ensuring the Law School’s digital presence is cohesive and on-brand.
• Content Strategy & Production:
  • Own editorial and content strategy and standards across the Law School’s digital and print platforms, including admissions, recruitment, and alumni communications.
  • Identify and produce the stories, publications, viewbooks, and annual reports that advance the Law School’s reputation; determine staffing and resourcing needs for content production.
• Team Building & Operational Management:
  • Build and lead a collaborative, high-performing team, defining roles and responsibilities and supporting staff onboarding and professional development.
  • Develop, manage, and monitor the annual marketing and communications budget. Establish spending priorities, and evaluate return on investment, vendor relationships, and contracts.
  • Maintain strong relationships with University Marketing & Communications and other central offices, advising Law School leadership on University brand platforms and policies.
• Recruitment…