North Face: Senior Copywriter, Global Concepts and Initiatives

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or  Copywriter, Global Concepts and Initiatives What will you do?

A day in the life of a Senior Copywriter at The North Face looks a little like this.

The Senior Copywriter, Global Concepts and Initiatives is responsible for inciting long-lead concept narratives, campaigns and global storytelling. This role will also collaborate with partners in key global regions (APAC, EMEA, NORA) to ensure brand voice connectivity. To strengthen our voice and streamline our copywriting offense, this role will lead the research and exploration of new ways to leverage AI and other emerging technologies.

Above all, they will ensure that Brand Voice is clear and consistent, while strategizing cross-functionally to drive greater alignment and momentum for the brand.

Let's break down that day-in-the-life a bit more.

Drive concept development and campaign narratives for long-lead initiatives. Develop and execute copywriting strategies to create meaningful connections with consumers

Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.

Establish shared principles to bring more story, clarity and connective power to the TNF voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context.

Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense. Oversee editing strategies and engineering AI prompts that meet brand standards

Ensure Brand Voice is clear and consistent across channels and touchpoints

Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers

Develop brand voice guidelines that ensure consistency across platforms

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. While formal education in a related field is great to have, we are most interested in your 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands.

The foundation skills you will need in this position are:

A portfolio that shows how you turn big ideas into stories across multiple channels.

Experience developing big ideas, integrated campaigns and brand voice strategies.

Excellent communication and presentation skills.

Highly collaborative, curious, and detail-oriented.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Working knowledge of AI tools and building prompts.

There are also a few skills that are not required but preferred.

Experience collaborating in shared Figma files with cross-functional teams.

Familiarity in social trends and crafting social-first storytelling.

Experience with international brands and multiple languages.

A passion for the outdoors.

Location requirement:
Remote / Denver, COWhile this position can be remote, the ideal candidate will reside within Denver, CO to better service their client base.

Now WE have a question for YOU. Are you in?

Hiring Range:$83,808.00 USD - $ USD annually

Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking Looking to Join VF? Detailed information on your benefits will be provided…