Senior Shopper Marketing Creative Lead

Company description

We're a team of makers and dreamers, turning strategic ideas into flawless retail executions. We collaborate closely with our clients to elevate the expected and embrace the new, the next, and the complex.

Nothing is impossible— If you can shop it, we can do it.

Experienced team co-lead, inspiring coach, and hands-on maker with deep bev-alc experience. This copywriter or highly conceptual art director is a creative leader who excels at developing integrated programs, translating ideas across the shopper journey and across retailers, building compelling storytelling decks, and confidently selling programs to client partners.

Creative Leadership & Concept Development

• Partner with the Creative Director to advance the agency vision, business priorities, and creative standards, serving as a trusted co-lead and backup when needed.

• Lead Track 3 conceptual work and support T1 and T2 assignments, bringing strong conceptual thinking from either an art direction or copywriting background.

• Develop integrated creative programs across the shopper journey and provide thought leadership that elevates and innovates the work.

Team & Workflow Management

• Manage deliverables, assign work, and partner with Resource Management and the Creative Director to balance priorities, timelines, revision orders, and client expectations.

• Direct kickoffs, status meetings, creative connects, work reviews, and the produce step for T1 and T2 work, clearly communicating decisions and next steps.

• Maintain effective processes, accurate time entry, organized files and Teams communication, and consistent quality assurance across deliverables.

Presentations & Client Partnership

• Build clear, persuasive presentation decks that connect the creative idea to the strategy, shopper journey, and brief.

• Prepare the work and team for internal reviews and client meetings, leading practice reviews in alignment with the Creative Director.

• Present internal and external work confidently, articulate the creative rationale, and provide timely, actionable direction and feedback.

People Leadership & Culture

• Foster an inclusive, inspiring creative culture where team members can do their best work and brainstorms are collaborative and productive.

• Conduct consistent one-on-ones, coach developing talent across hard and soft skills, and support onboarding and training.

• Stay hands-on when needed, moving between strategic leadership and execution to help the team deliver.

• Bachelor’s degree, portfolio school certificate, or equivalent experience required.

• 7–9 years of relevant experience.

• Relevant beverage-alcohol experience required, including experience navigating category-specific legal, regulatory, and technical requirements.

• Portfolio required.

• Proficiency in Adobe Creative Suite.

• Experience and fluency working with AI platforms and integrating them into traditional creative workflows.

• Strong presentation and communication skills.

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year…