VP, Lifecyle & Growth Marketing

Parent Square is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. Parent Square and Remind Hub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools
-forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, Smart Sites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Parent Square is seeking a VP, Growth & Lifecycle Marketing to Parent Square's audience growth engine — connecting content, community, customer lifecycle, advocacy, and demand generation into one system that drives adoption, expansion, and long-term customer value. Reporting to the CMO, you'll directly manage Demand Gen, Email, Pendo, Webinars, and Events, and partner closely with Product Marketing, Customer Success, and Sales on shared growth motions.

Develop Parent Square's audience growth strategy across prospects, customers, advocates, and influencers

Partner with Communications on an integrated content plan

Establish audience engagement metrics and measurement frameworks

Build top-of-funnel and mid-funnel education programs with broader teams, including buyer enablement for products with multiple decision-makers

Design lifecycle journeys from prospect to sales handoff, to implementation, to customer success, and back to upsell, renewal, and advocacy

Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales

Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings

Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance

Own event strategy across virtual and in‑person programs, making sure they carry our campaigns and stories to the right audiences

Lead and grow a team of managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events

Partner with Rev Ops and Marketing Analytics to keep targeting, timing, and messaging sharp, and to keep learning from the data

Partner with Legal and Security to keep our marketing aligned with the safety and privacy standards our K-12 audience requires

Represent Marketing on the company leadership council as the function's only VP — a key seat for cross‑functional alignment

12+ years in growth, lifecycle, or demand generation marketing, including several years in a senior leadership role;
SaaS experience required and Edtech experience a strong plus

Proven experience building or scaling an audience growth engine with multiple products

People leadership experience managing managers; you've led a team of 5+ across multiple disciplines

A track record of measurable pipeline and revenue contribution from owned and organic channels, and fluency with the KPIs that prove it

Experience running or overseeing event marketing (virtual and in‑person) as part of a broader growth strategy

Comfor…