Digital Coordinator

Position: Digital Performance Coordinator
Reaching prospective learners at the right time, with the right message, is central to achieving our recruitment goals.

We're looking for someone who can use data, insight and experimentation to continually improve campaign performance and maximise the impact of our marketing investment.

This is a chance to shape and optimise digital marketing at a world-leading educational institution with roots dating back to 1873.At University of Cambridge Professional and Continuing Education (PACE), our mission is to make lifelong learning accessible to all. We deliver a diverse portfolio of courses and focus on widening participation for adult learners at every stage of life.

The Role As Digital Performance Coordinator, you'll deliver and optimise paid media and organic social activity across PACE. Working within the Growth Marketing team and wider External Engagement Division, you'll collaborate with colleagues across content, web and communications to support integrated marketing campaigns and ensure activity aligns with wider recruitment objectives.

This pivotal role offers ownership of day-to-day performance across paid media and organic social channels. Using data, insight and creativity, you'll plan, execute and optimise campaigns across the prospective learner journey, driving engagement and ensuring activity is targeted, on-brand and aligned with recruitment priorities.

You'll monitor campaign performance, identify opportunities to improve results and make evidence-based recommendations that maximise the effectiveness of marketing investment.

What you'll do:

Plan, deliver and optimise paid social campaigns across platforms aligned to audience targeting and campaign priorities

Support the delivery and optimisation of paid search and display campaigns

Manage end-to-end campaign execution, including audience targeting, ad creation, budget pacing, and optimisation

Monitor performance against key metrics such as CPA, CTR, conversions and ROI, implementing improvements where required

Manage organic social activity, including content scheduling, engagement, and performance tracking

Collaborate with marketing colleagues across content and web to delevop compelling, performance-led creative assets

Analyse campaign performance and provide insights and recommendations to improve outcomes

Run A/B tests and explore new tools, formats and platform features including AI driven campaign solutions to enhance performance

Ensure all marketing activity follows brand, accessibility, and compliance standards

Work with external partners or agencies to support campaign delivery and achieve campaign objectives

Your skills:

Experience delivering and optimising digital marketing campaigns, particularly across paid social and PPCFamiliarity with platforms such as Meta Ads Manager, Linked In Campaign Manager, and Google Ads Strong understanding of audience segmentation and full-funnel digital marketing principles

Analytical mindset, with the ability to interpret data and turn it into actionable insights

Experience using reporting tools (e.g. GA4)
Attention to detail in campaign setup and QAAbility to manage multiple campaigns simultaneously

Confident communication skills, including presenting insights clearly to colleagues

Proactive approach, with a focus on testing, learning, and continuous improvement

Desirable:

Experience using AI-driven campaign tools (e.g. Meta Advantage+, Google PMax)
Experience working in higher education or a similar

The starting salary would typically be the entry-point of the band advertised, increasing annually.

Elements of this role are suitable for hybrid working, where staff can split their time between in-person collaboration and remote working. The frequency of the remote elements of the role can be discussed with the recruiting manager.

Interviews will take place on 18 November (online), followed by a second round of interviews for shortlisted applicants on 25 November (in person).Informal enquiries can be made to Sophie.

Sanghera.ac.uk Enquires about the application process should be directed to HR.ac.uk Please quote reference EA50199 on your application and in any correspondence about this vacancy.

The University actively supports equality, diversity and inclusion and encourages applications from all sections of society.

The University has a responsibility to ensure that all employees are eligible to live and work in the UK.Apply online