Social Media Manager

We're hiring a Social Media Manager to own social media across our portfolio of brands: KMI Family Ventures, Limn Pay, Limn Insurance, and Spark Lab. Each brand speaks to a different audience with a different voice, so this role gives you real range across B2B financial services, payments, commercial insurance, and innovation programming.

This is a true ownership role. You won't be executing someone else's content calendar, you'll be building it. You'll run the content strategy, produce the work, engage the audience, measure what's working, and iterate. We're a company that leans heavily into AI across our operations, and we expect our Social Media Manager to do the same.

We're not just filling a seat. We're hiring someone who wants to grow with us. As our brands scale and our marketing function matures, the right person will see their scope, title, and compensation grow in step. You'll report directly to leadership and get wide exposure to how a modern, AI-forward multi-brand portfolio operates.

This role is based in our Birmingham, MI office. We've found that being together produces better work, faster feedback, and the kind of candid conversations that don't happen over Slack. You'll be in the room when decisions get made, which matters for someone building a function from the ground up. If something comes up and you need to work from home, we're flexible, but the default is in-office.

• Own the end-to-end social media strategy and execution across Linked In, Instagram, Facebook, Tik Tok, and other platforms as needed for each brand
• Build and maintain content calendars for all four brands, tailored to each platform's format and audience
• Write captions and copy that match each brand's distinct voice: institutional and understated for KMI, professional and credible for Limn Pay and Limn Insurance, energetic and community-driven for Spark Lab
• Produce content hands-on: shoot and edit short-form video (team features, leadership thought leadership, product highlights, event coverage), design graphics, write long-form posts
• Use AI tools (ChatGPT, Claude, Gemini, Canva AI, Cap Cut AI, Adobe Firefly, Runway, Sora, etc.) to accelerate ideation, production, and iteration while keeping each brand's voice authentic
• Manage daily community engagement across all brands: respond to comments and DMs, flag items that need leadership input, build relationships with followers and industry contacts
• Track performance metrics across platforms and deliver monthly reports with insights and recommendations
• Run paid social campaigns when needed (small budget boost tests, event promotions, hiring posts)
• Research competitors, industry trends, and emerging platforms across family offices, fintech, payments, insurance, and startup programming
• Continuously test and recommend new AI tools, workflows, and automations that improve speed or quality
• Coordinate with leadership on brand positioning, campaign ideas, and event coverage

• 2+ years of experience managing social media for a brand, agency, or notable personal project (recent grads with exceptional portfolios will be considered)
• Demonstrated ability to run social media independently with a portfolio of past work
• Deep working knowledge of Linked In, Instagram, Facebook, and Tik Tok as distinct platforms
• Hands-on experience using AI tools in real workflows. You should be able to speak clearly to how you've used ChatGPT, Claude, or similar tools to produce or improve work at scale
• Strong writing with a clean visual eye, and the judgment to know when AI-generated output needs a human rewrite
• Comfortable on camera and comfortable directing others on camera
• Highly organized and self-directed, able to manage multiple…