Director of Global Event Marketing Remote

Event Mobi is remote-first. This role is open to candidates residing in Canada. Expect to be on the road about once a month for events across the US, Canada and Europe. This is a player-coach role.

Know Someone Perfect for This Role? We offer a referral fee of $2,500 CAD.

NOTE:

This role is perfect for 'Corporate Event Marketers', for all Event Mobi fans and customers and experienced 'Conference Managers' we have another role coming up soon as the Customer Marketing Manager where you will be teaching and helping other conference planners how best to utilize and adopt Event Mobi event platform to manage their annual conferences and help amplify their success stories.

You are at the top of your 'event' game and excited by the idea of marketing events and event tech to the people who run them. And even more excited to grow Event Mobi’s event team and our portfolio of events.

Our customers are experienced conference organizers. So is the crowd at every show we exhibit at. You'll walk the floor knowing your audience better than anyone in the building, because you are your audience. Our marketing ethos is to offer value at every interaction, and in-person events are the best way to educate and engage the events community and our customer base.

You'll own Event Mobi's entire events program: the trade shows, the sponsor ships, and the events we host ourselves. Strategy, budget, messaging, booth, results. Start with local workshops and exclusive dinners, build momentum, and turn it into our first user conference. Not many people get to say they launched one of those.

Event Mobi is a one-of-a-kind bootstrapped gem, built on people who show up for each other. Founded in 2010, and growing sustainably. No VC money shenanigans or crazy expectations. Every dollar you put into an event has a job to do, and you'll know exactly what it earned.

• You're a marketer first. Events are your channel, and pipeline is your scoreboard. Your secret weapon is superb organization and project management.
• You know your events cost per opportunity before anyone asks. And you'd rather cut a beloved event than defend one that doesn't pay off.

For every show, you own the whole story: the calendar, budget, messaging, the pre-show marketing push, booth design, shipping, staffing and on-site execution. You make sure potential buyers know where to find us, work with Demand Gen and Sales to fill the calendar with meetings before the doors open, and ensure every lead lands in Hub Spot, attributed. On the floor, you're the event tech expert in the room.

You know what competitors are up to, how Event Mobi stacks up, and you design the activation to create the differentiation.

When we sponsor an industry event with our event tech, your team is the single point of contact. You lock the give/get in writing early, run our on-site presence, and grow our database with every opt-in. You partner with Customer Success so their event is a hit, spot the features they should be using next, and hand advocacy wins like case studies and reviews to Customer Marketing.

You decide what every event we host is for: new pipeline or deeper customer relationships. Then you build it: format, agenda, speakers, venue, run of show, and the marketing that fills the room. Everything runs on Event Mobi, because our own events are the best demo we've got. You'll start with local workshops and meetups and grow them into our annual user conference.

You keep the single source of truth for every event, project manage each one, own vendors…