Senior Product Marketing Lead; Remote

About us

Shorthand exists to empower creative teams to produce and publish beautiful, transformative content radically faster. We’ve begun our journey by creating an easy-to-use platform for one of the most creatively and technically demanding use cases on the web — immersive feature stories — and we’re proud to count many of the world’s best known and most discerning publishers, brands, not-for-profits, and universities as loyal customers.

Shorthand is a growing, investor-backed company with customers on every continent (except Antarctica!), and there’s never been a more exciting time to join our band of geeks with art and heart.

We’re looking for a Product Marketing Lead to join our team on the US West Coast on a fully remote basis. The role comes with a high level of responsibility and autonomy and is a fantastic opportunity to join an ambitious but down-to-earth team making an outsized positive impact in the digital publishing space.

What you’ll be doing

You’ll own Shorthand’s story: who it’s for and how we talk about it. You’ll shape our positioning with the CEO and VP of Growth & Marketing, give Sales the narratives and proof to close deals, lead our launches, and write copy that has a point of view. We’re looking for someone who believes a product should stand out, and who’s experienced in crafting a distinctive narrative that cuts through.

You’ll be our sole product marketer, joining a small, fast-paced Growth & Marketing team that already covers content, demand gen, community, and design. This is a senior but hands-on role, with real influence over how Shorthand is seen, sold, and built.

Anyone can sign up and start building stories in Shorthand. Most of our business comes to us inbound, and our sales team works each deal from first conversation to signed contract. Your job is to make sure every step tells the same clear, compelling story.

You’ll know it’s working when Sales reaches for your materials first and we see stronger conversion and shorter sales cycles. Bonus points when people can tell a piece of Shorthand marketing is ours before they see the logo.

You’ll report to the VP of Growth & Marketing and partner with the CEO, Head of Sales, and Product team. Much of the team you’ll work with is in Australia and New Zealand, and our Head of Sales is in California. We collaborate async-first, and live calls with the ANZ team usually fall in your afternoon (Australia’s morning).

In this role, you will:

• Shape Shorthand’s positioning, segmentation, and core value propositions with the CEO and our Marketing, Sales, and Product leaders, giving Shorthand a distinctive voice and point of view
• Develop a deep understanding of our buyers, users, market, and competitors, and turn it into tools the whole company uses
• Build messaging frameworks, use cases, and proof points that support a sales-led motion, from first touch through to expansion
• Work with customers to learn how they measure the value of Shorthand, and turn that evidence into reusable proof
• Make Sales more confident and effective, with sharper deal narratives, objection handling, competitive positioning, and supporting decks and one-pagers
• Make sure people who sign up to try Shorthand understand its value quickly, and help turn that early interest into sales conversations
• Lead product and feature launches end-to-end — strategy and KPIs, the narrative, and coordinating execution across the company
• Bring customer, market, and competitive perspective to decisions on pricing and packaging
• Keep our voice and messaging consistent across the website, product pages, sales materials, lifecycle emails, and in-product touchpoints
• Work with Product and Design on how features are framed, named, and introduced to customers
• Feed market insight and…