Senior Demand Generation & Campaign Strategy Manager

Agility’s commercially deployed humanoids operate alongside teams in warehouses, manufacturing facilities, and distribution centers—tackling physically demanding and repetitive tasks while enabling workers to focus on higher-value work. With industry-leading safety standards and years of proven deployment data, we're pioneering a new era of automation that enhances human potential.

We are seeking an experienced, strategic, and hands‑on Senior Demand Generation & Campaign Manager to own our multi‑channel demand generation programs and full‑funnel campaign strategy — spanning web, social, email, search (SEO/AEO/GEO), and paid media. The ideal candidate combines deep expertise in campaign strategy and knows how to build programs that drive awareness and pipeline, with a data‑driven approach to campaign execution, conversion rate optimization, and funnel efficiency.

• Support demand generation strategy & execution: support the planning, building, implementing, and measuring integrated, multi‑channel demand generation programs — spanning web, organic/paid social, email, search, paid media, and webinars/events — to drive awareness, pipeline, and revenue. Develop industry and persona‑based strategies.
• Paid media & performance marketing: launch paid media across social, search, display, and programmatic channels; manage budget allocation and partner with agencies on targeting, bidding, and creative testing.
• Account‑based marketing: assist in building account‑based programs using buying signals, design multi‑touch campaigns for complex buying committees, and collaborate with sales on account selection.
• Manage the campaign calendar: maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.
• Deliver Key Performance Indicators (KPIs): deliver against key metrics including pipeline generation targets, MQL‑to‑SQL conversion rates, and paid media ROI.
• Optimize channel and funnel performance: design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.
• Evolve search strategy: evaluate emerging AEO and GEO practices alongside managing traditional SEO. Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.

Content Strategy Support

• Partner on funnel‑stage content: collaborate with Brand, Content, Product Marketing, and Events to align full‑funnel assets (blogs, ebooks, infographics, case studies, success stories, webinars, landing pages) with buyer needs across all channels. Direct and brief agencies on developing traffic drivers and campaign assets.
• Inform the content roadmap: bring campaign and channel performance data to content planning so that content investment is prioritized around what buyers actually engage with and convert on.
• Ensure message‑market fit: work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.

Sales Partnership & Enablement

• Bridge marketing and sales: act as the connective tissue between demand generation and sales, ensuring campaigns are designed to support pipeline goals and GTM priorities.
• Support sales enablement: partner with sales to translate campaigns into usable sales assets, talk tracks, and follow‑up email sequences that help convert MQLs (marketing‑generated leads).
• Close the feedback loop: run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact, and adjust strategy accordingly.

Experience & Education

• Professional
  
  Experience:
  
  7+ years of experience in demand generation, campaign…