Director, Omnichannel - Mass & Club

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

We currently have an opportunity for a Director, Omnichannel
- Mass & Club.This is a remote position reporting to Corporate Headquarters in Lake Forest, IL.

The Director, Omnichannel
- Mass & Club is the senior digital commerce leader embedded with the Mass and Club customer organizations in Bentonville. This role owns the integrated omnichannel growth agenda by connecting customer strategy, eCommerce, digital shelf, content, retail media, analytics, and commercial execution into one cohesive customer plan. The Director partners across Customer Sales and enterprise Digital capabilities to set priorities, align resources, and drive profitable growth.

You Will Have the Opportunity to Make Great Things Happen!

Integrated Omnichannel Growth Strategy

• Serves as the senior omnichannel leader embedded with the Mass and Club customer organizations in Bentonville.
• Co-owns the digital growth agenda with customer leadership and integrates digital priorities into customer strategy, annual planning, and joint business planning.
• Translates retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution.
• Connects the customer organization to enterprise Digital capabilities and ensures online and in-store strategies reinforce one another across the shopper journey.

Merchant and Customer Integration

• Builds trusted relationships with merchants, site merchants, eCommerce teams, account leaders, and other retailer digital stakeholders.
• Brings digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning.
• Identifies opportunities for digital capabilities to unlock incremental penetration, conversion, share, and profitable growth.

Retail Media, Content, and Digital Shelf Orchestration

• Partners with dedicated Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources to translate customer priorities into coordinated activation plans.
• Sets customer-facing priorities so media, content, item setup, discoverability, search, assortment, merchandising, and conversion efforts support the commercial agenda.
• Synchronizes content, media, and commerce plans around the same customer priorities and activation calendar while maintaining clear functional decision rights.
• Identifies digital shelf gaps and mobilizes capability teams to resolve them quickly.

Digital Business Performance

• Establishes and leads a customer-level digital scorecard spanning digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes.
• Translates performance data and shopper insights into clear actions for customer teams, merchants, and enterprise capability partners.
• Partners with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics to connect digital performance to total customer economics.
• Builds a rigorous test-and-learn agenda and scales proven approaches across Mass and Club.

Capability Building and Cross-Functional Leadership

• Increases digital fluency across the Mass and Club customer organizations through coaching, tools, playbooks, and shared learning.
• Brings retailer innovation, emerging commerce capabilities, and shopper behavior shifts back into the enterprise Digital organization.
• Creates repeatable omnichannel ways of working that can be scaled while preserving retailer-specific strategies.
• Leads through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics to align teams around one growth agenda.

You Will Love It Here…