SEO​/SEM Marketing Specialist

Instrumental is growing, and we are looking for an SEO Specialist to help drive online visibility and meaningful growth across our award-winning team.

This is not a traditional marketing role. As an SEO Specialist, you will optimize clients’ online presence, drive targeted traffic, and contribute to measurable business growth through thoughtful, data-driven strategies. You’ll work closely with clients and internal teams to identify opportunities, execute effective SEO initiatives, and continuously improve performance.

Collaboration, continuous learning, and adaptability are key to success in this role. You’ll stay ahead of emerging trends, evolve strategies as the digital landscape changes, and use performance data to demonstrate tangible value and inform what comes next. If you enjoy solving problems, digging into data, and turning insights into meaningful results, you’ll feel right at home here.

Instrumental is a digital sales and marketing agency based in Golden, Colorado and a proud Elite Hub Spot Partner. We partner with growth-minded organizations to build scalable, data-driven marketing and revenue strategies within the Hub Spot ecosystem.

We show up unapologetically on our own terms. We lead with authenticity, build real relationships, and deliver exceptional work. There is a bit of Western frontier energy in how we operate. We are self-made, trailblazing, and committed to doing things the right way.

We are not the loudest in the room, but we earn trust quickly. Whether partnering with a Fortune 500 company, a CMO, or a founder building something from scratch, we meet people where they are and lead with a human-first approach. We care deeply about the craft behind a well-built Hub Spot solution and the artistry behind a well-told brand story.

Our work speaks for itself. We have earned more Hub Spot Impact Awards than any other agency because we stay focused on what matters most, delivering meaningful results that drive real client success. At Instrumental, high standards and strong culture go hand in hand. We support each other, take ownership, and take pride in the impact we create together.

You show up as your authentic self, grounded, prepared, and ready to contribute.

You take ownership of your work, follow through on commitments, and communicate proactively. You ask thoughtful questions, build trust easily, and look for ways to improve both your work and the team around you.

You adapt your approach to meet people where they are, whether working with founders or enterprise-level leaders, without losing your authenticity. You value both discipline and creativity, and you care about doing things the right way.

You are organized, reliable, and able to balance multiple priorities while maintaining a high standard of work. Most importantly, you care about your work, your team, and the impact you are making.

AI is part of how modern teams do great work.

At Instrumental, we expect a baseline of curiosity, initiative, and practical experimentation when it comes to AI. Our team members consistently look for ways to improve how work gets done, whether that means increasing velocity by reducing time to complete a task or elevating excellence by improving the quality, clarity, and usefulness of the outcome.

You do not need to be an expert, but you should be open to exploring and adopting new tools and ways of working. We see AI as a way to enhance thinking, not replace it, and as a key part of building a more intelligent, efficient, and high-performing team.

Strategy

• Develop integrated paid media, SEO, and AI search strategies that align with client goals, audience needs, and business…