Social Media Marketing; Part-Time

Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure.

Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country.

We are hiring a part-time Social Media Marketing team member in San Francisco to create content, build community, and grow engagement with child care providers and families.

This role focuses primarily Instagram
, with Tik Tok as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences.

Content Strategy & Creation

• Developing and executing a high-quality content strategy for Instagram and Tik Tok aligned with Wonderschool’s mission

• Creating engaging, inspiring, and educational content (Reels, Stories, Tik Toks, carousels, etc.)

• Crafting content that inspires child care providers to build high-quality, sustainable programs

• Developing parenting content that encourages and supports caregivers

• Creating messaging that empowers educators to grow their income and careers

• Staying current on trends in early education, neuroscience, finance, and digital marketing

Community Growth & Engagement

• Building and nurturing an engaged community through comments, DMs, and conversations

• Developing relationships with influencers, educators, and child care advocates

• Identifying and testing growth strategies to increase followership among child care providers and prospective educators

• Leveraging user-generated content and collaborations to expand brand reach

Analytics & Performance Optimization

• Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.)

• Running experiments to optimize content formats, hashtags, and posting cadence

• Sharing regular insights and recommendations to improve performance and impact

• Strong storytelling skills and the ability to adapt messaging for different audiences

• Proven experience growing and managing Instagram and Tik Tok accounts

• Deep understanding of social media trends, formats, and best practices

• Data-driven mindset with comfort analyzing and optimizing performance

• Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite)

• Passion for education, child care, and financial empowerment

• Comfort working independently with high ownership and creativity

This is a part-time employee role, remote within San Francisco, California. You will work from home; there is no office attendance requirement.