Digital Marketing Manager

Signature HealthCARE is a family-based healthcare company offering integrated services across multiple states. Our continuum of care includes skilled nursing, rehabilitation, assisted and memory care, and home-based services supported by innovative technologies like telehealth and Care.ai-enabled solutions.

We are committed to advancing person-directed care and quality outcomes. Many of our facilities continue to receive high performance ratings and accreditations. As an award-winning organization recognized over the years by national outlets such as U.S. News & World Report, we take pride in fostering compassionate care environments and being an employer of choice in the healthcare industry.

• The Digital Marketing Manager owns Signature HealthCARE’s corporate and facility social media presence and serves as technical owner of the Sprinklr platform. Equal parts strategist, builder, and operator, this role sets and executes corporate content strategy, runs a multi-facility Facebook and Linked In program, administers and troubleshoots the platforms that program runs on, and produces supporting graphics.
• The role partners closely with the Director of Public Relations & Brand Storytelling to turn sourced stories into social, video, and visual content, supervises the Social Media Coordinator, and is accountable for the quality, compliance, and consistency of everything the social program publishes. Facilities are this role’s internal customers — responsive, reliable service matters as much as creative skill.

• Corporate Social Media
  • Own strategy, editorial calendar, content creation, and publishing across Facebook, Linked In, Instagram, X, and You Tube (Facebook and Linked In are priority channels)
  • Drive measurable audience and engagement growth
  • Lead recurring corporate campaigns
• Facebook & Meta Platform Management
  • Administer Meta Business Suite and Business Manager — roles, permissions, asset organization, verification, and troubleshooting
  • Boost high-performing content with defined objectives, audiences, and budgets
  • Use insights to adjust the content plan
  • Stay current on algorithm changes and healthcare-category restrictions
• Facility Social Media Program
  • Oversee daily facility submissions and facility pages
  • Supervise the Coordinator’s review and publishing
  • Serve as escalation point for HIPAA, privacy, brand, and quality concerns
  • Deliver training, templates, content idea banks, and weekly performance reporting
  • Maintain the Social Media Policy
• Platform Administration
  • Serve as Sprinklr system owner — configuration, user provisioning, publishing workflows, and reporting
  • Diagnose and resolve platform issues
  • Act as primary vendor-support liaison, driving tickets to resolution
• Creative Production & Design
  • Produce day-to-day graphics in Canva
  • Maintain the holiday and recognition graphics library
  • Brief and manage freelance designers, videographers, and editors
  • Coordinate video for social, You Tube, and Vimeo
  • Maintain brand consistency across all visual assets
• AI-Assisted Content Production
  • Use generative AI tools to accelerate ideation, drafting, repurposing, and asset creation, applying editorial judgment to verify facts, tone, and compliance before anything publishes
  • Build reusable prompts and workflows for the team
• Campaign Execution & Agency Partnership
  • Execute facility-level marketing campaigns on the established campaign model
  • Serve as day-to-day contact for the outside marketing agency
  • Verify required approvals on creative built from resident stories before publishing
• Enterprise Partnership
  • Act as the organization’s social media consultant and executor — supporting Life Enrichment, HR/Recruiting, Operations, clinical and therapy leadership, the Inspire Foundation, and other departments
  • Set…