VP, B2B Marketing

World Class Health (WCH) is an AI-native specialty-care Center of Excellence covering elective surgery, musculoskeletal (MSK) care, imaging, infusions, cancer care, women's health, and weight-loss and GLP-1 management. Our AI identifies members who are likely to need specialty care before they choose a specialist, then engages and navigates them to high-quality, lower-cost providers. Employers get better outcomes for their people, backed by the industry's first 100% contractual savings guarantee.

We serve self-funded employers directly and through benefits consultants, and we are building distribution through TPAs and health plans. We are based in San Francisco and growing quickly.

The VP, B2B Marketing owns how World Class Health is understood by every buyer and influencer in our market: employers, health plans, TPAs, PBMs, benefits consultants, brokers, and resellers. You will own the WCH value story and carry it across our website, sales collateral, social channels, lead-generation campaigns, and RFP responses. The role reports to the Chief Commercial Officer and sits on the Growth team alongside Sales, Customer Success, Consultant Relations, and Payers & Partnerships.

Our market buys specialty care through trusted relationships and long cycles, so marketing has to earn recognition before the first sales call and support every deal once it is underway. This is a hands-on leadership role: you will set strategy and also build the assets yourself, using AI and our brand kit to move fast.

Own the value story and persona messaging

• Own the World Class Health value story and keep it consistent across every channel and asset.
• Tailor messaging for each audience: employers, payers, TPAs, PBMs, consultants, brokers, and resellers, each with its own priorities, economics, and objections.
• Turn clinical outcomes, savings results, and client case studies into proof points each persona can verify.

Create assets with AI and the brand kit

• Produce marketing assets using AI tools and the WCH brand kit, including videos, PowerPoint presentations, sell sheets, one-pagers, white papers, and case studies.
• Equip Sales, Consultant Relations, and Payers & Partnerships with ready-to-use collateral for each persona and stage of the sales cycle.

Enhance the website

• Continuously improve the WCH website so it reinforces the value story for visitors who have heard of us elsewhere.
• Build persona-specific pages and track engagement against open opportunities.

Run social media and the newsletter

• Plan and execute a comprehensive social media program, with Linked In as the primary channel.
• Own the monthly newsletter, including its employer and consultant editions, from content to send to performance reporting.

Generate and track leads in Hub Spot

• Build, send, and track lead-generation campaigns in Hub Spot for each target persona.
• Maintain segmentation, attribution, and dashboards that show which campaigns create and advance pipeline.

Own the RFP process

• Lead RFP and RFI responses end to end, writing and maintaining a high-quality, reusable answer library.
• Partner with Sales, Consultant Relations, Clinical, and Finance on deal-specific content, and use AI tools to respond faster.

Drive member enrollment and engagement

• Partner with the VP, Population Marketing on patient communication campaigns that drive enrollment and engagement at client companies.
• Ensure member-facing campaigns and employer-facing messaging tell one consistent story.

Required

• 10+ years in B2B marketing, including leadership roles.
• Experience at a startup digital health vendor selling to employers, health plans, or both.
• Deep understanding of the benefits ecosystem and how to communicate with employers, payers, TPAs, PBMs, consultants, brokers, and resellers.
• Hands-on skill creating marketing assets with AI tools, including video, presentations, and sell sheets, within a defined brand kit.
• Experience improving and managing websites, including content, page builds, and engagement tracking.
• A track record running social media programs (especially Linked In) and recurring newsletters.
• Proficiency in Hub Spot: building, sending, and tracking multi-persona lead-generation campaigns, with clear attribution reporting.
• Excellent writing skills, with experience owning or significantly contributing to RFP and RFI responses.
• Experience partnering with member or consumer marketing teams on enrollment and engagement campaigns.

Strongly preferred

• Experience at a Center of Excellence or…