Manager, Brand and Integrated Marketing

Manager, Brand and Integrated Marketing (12-month contract)
Contract Full Time Manager Montreal

Salary Range: $79,100.00 To $ Annually

MANAGER, BRAND AND INTEGRATED MARKETING (12-MONTH CONTRACT)
Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

The COC is seeking a dynamic individual to join its Integrated Brand Marketing Team. The Manager, Brand & Integrated Marketing role requires a uniquely skilled individual who will be responsible for developing, planning, executing, monitoring, and measuring key Canadian Olympic Team brand activities and integrated marketing projects. Reporting to the Senior Manager, Brand Marketing & Creative Services, the role is a key member of the team which has responsibility for marketing integration, brand development, positioning, activation, and governance.

This individual should have a strong marketing background, with a preference to those familiar with the sport marketing industry or brand management. The role requires the ability to collaborate with key internal colleagues and COC marketing partners, manage external agency partners, and oversee multiple projects.

LOCATION
This position will be located in one of the COC’s offices (Montreal, QC, at 500 René-Lévesque Boulevard West; or in Toronto, ON at 250 Yonge St. Suite 3000). We offer a hybrid work model that allows for up to two days of remote work each week.

CORE RESPONSIBILITIES AND PRIORITIES
Brand Strategy and Activation

Brand Strategy & Planning

Partner with the Senior Manager to evolve and implement Team Canada’s brand strategy and framework including brand vision, mission, positioning, purpose, etc. and help educate broader org on implementation

Evaluate brand activation opportunities based on strategic fit, always ensuring each project contributes to the greater brand purpose

Support the organization’s understanding of audiences and develop and refine target consumer as informed by the strategic framework

Brand Activation
Day to day lead for brand campaigns and activities, including briefing agencies, evaluation of creative strategy and ideation, managing production and post-production, and overseeing budgets and timelines

Serve as the primary point of contact for agency relationships

Collaborate with Content Team on bringing the Team Canada brand to life across social and digital platforms

Lead media planning for all brand marketing activities with an understanding of different media options and their potential impact

Brand Advocacy & Leadership
Act as a brand leader and advocate with all key internal/external stakeholders

Work closely with the Creative Team to manage the development and maintenance of brand use guidelines for all key internal/external stakeholders

Monitor industry trends and recognition opportunities for the brand including award submissions

Research