Director, Global Brand Marketing

Position: Director, Global Brand Marketing (Hybrid Role - New York)
Location: New York

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

The Director, Global Brand Marketing – Wash Care is a strategic leader responsible for the end-to-end category management of Olaplex’s most foundational and high-volume product portfolios. This role bridges the gap between high-level brand vision and tactical execution, overseeing the strategic roadmap for our core wash care range.

Reporting to the VP, Global Brand Marketing, the Director serves as the primary architect for category-specific growth, ensuring that scientific innovation is translated into market-leading storytelling. This leader manages a direct report and collaborates across the organization to drive global relevance, commercial performance, and long-term loyalty within these critical categories.

Global Brand & Category Leadership Strategic

Roadmap:

Define and drive the multi-year global strategy for the Wash Care categories, ensuring alignment with Olaplex’s overarching master brand goals and financial targets Portfolio Stewardship:
Lead the lifecycle management of core franchises (e.g., No.4, No.5) while expanding the portfolio through targeted innovation Innovation Pipeline:
Act as the lead marketing partner for R&D and Product Development to influence the three-year innovation pipeline, ensuring future launches are rooted in consumer insights and white-space opportunities Positioning & Claims:
Lead the development of sophisticated product positioning and competitive claim substantiation, ensuring every product in the portfolio maintains a clear, science-backed "reason to believe Global Campaign Leadership & Execution Campaign Architecture:
Lead the creation of 360-degree global category campaigns, ensuring a balance between scientific authority and emotional resonance to drive both brand equity and conversion Messaging Frameworks:
Oversee the development of global messaging hierarchies that translate seamlessly across retail, professional, and digital channels while maintaining brand consistency Cross-Functional Orchestration:
Drive alignment between Creative, Media, Education, and Communications to ensure category launches are cohesive and high-performing

Global Toolkits:
Oversee the delivery of best-in-class global marketing toolkits, empowering regional teams (North America and International) to execute with excellence and local relevance

Innovation & Commercial Integration Upstream Partnership:
Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities

Commercial Planning:
Partner with Sales, Finance and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies

Lifecycle Management:
Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development Commercial Intelligence & Business Accountability Performance Accountability:
Monitor and report on category KPIs, including market share, brand health, and sell-through data, providing strategic optimizations and business cases to senior leadership

Consumer Understanding:
Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions

Performance Analysis:
Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations Market Trends:
Maintain deep expertise in the prestige hair care landscape, identifying emerging trends in hair health and texture to keep Olaplex at the forefront of the industry

Budget Management:
Strategic oversight of category-specific marketing budgets, ensuring ROI-driven resource allocation across product launches and evergreen support Leadership & Team Development People Leadership:
Directly manage and mentor the Global Brand Marketing Manager, fostering a high-performance culture focused on…