AVP, Head of Consumer Insights & Intelligence; Remote

Position: AVP, Head of Consumer Insights & Intelligence (Remote)
Location: Allenton

Join Us in Redefining Care At Advocate Health, we're committed to helping people live well by delivering exceptional care with compassion, innovation, and expertise. We're seeking an accomplished consumer insights leader to serve as our AVP, Head of Consumer Insights & Intelligence, helping shape how we understand consumers and translate that understanding into meaningful business, brand, product, and experience  this highly strategic leadership role, you'll build and lead an enterprise Consumer Insights & Intelligence capability that moves beyond traditional research to proactively identify emerging consumer needs, behaviors, opportunities, and risks.

You'll partner with senior leaders and teams across the organization to ensure the voice of the consumer is embedded in decision-making from the very beginning.

About This Opportunity This is an opportunity to transform consumer insights into a proactive, enterprise-wide strategic capability at Advocate Health.

You'll define the strategy, operating model, and roadmap for Consumer Insights & Intelligence, connecting research, behavioral data, market intelligence, consumer listening, and foresight to create a deeper understanding of the people and communities we serve.

You'll also build a high-performing insights organization known for strategic thinking, compelling storytelling, strong consulting partnerships, and an ability to turn complex information into clear choices and action.

What You'll DoDefine and execute Advocate Health's enterprise Consumer Insights & Intelligence strategy, operating model, and capability roadmap.

Transform the function into a proactive strategic partner that anticipates emerging consumer needs, opportunities, and risks.

Embed consumer insights into strategic planning, marketing briefs, product development, experience design, and major business initiatives.

Develop strategic insights that uncover unmet needs, motivations, behaviors, barriers, attitudes, and emerging consumer trends.

Establish an enterprise Voice of Consumer and Experience Intelligence capability that connects consumer, prospective-patient, and patient listening across critical journeys.

Lead brand health and consumer perception measurement, including awareness, consideration, preference, trust, differentiation, competitive positioning, and market intelligence.

Build a foresight capability that identifies shifts in consumer expectations, culture, technology, healthcare, and competition and translates those signals into strategic choices.

Create knowledge-management and insights-activation capabilities that make consumer knowledge easier to discover, synthesize, share, and reuse.

Lead the research partner ecosystem and establish rigorous standards for qualitative and quantitative research, segmentation, concept and message testing, journey research, and other methodologies.

Build, lead, and develop a high-performing insights organization with strong capabilities in synthesis, storytelling, strategic consulting, influence, and proactive point-of-view development.

What You'll Bring Bachelor's degree in Marketing, Market Research, Behavioral Science, Psychology, Sociology, Economics, Business, Statistics, or a related field.
10+ years of progressive experience in consumer insights, market research, customer intelligence, or related disciplines.
5+ years of leadership experience, including experience advising senior leaders.

Deep expertise in consumer insights, market research, and strategic intelligence within complex, consumer-oriented organizations.

Expert knowledge of qualitative and quantitative research methodologies and the ability to select the right approach for different business questions.

Significant experience with brand health, consumer perception measurement, and competitive and market intelligence.

Experience designing or leading Voice of Customer/Voice of Consumer programs, journey-based measurement, and experience intelligence.

Ability to synthesize research, behavioral data, market intelligence, and other information into clear insights, implications, and recommendations.

Strong understanding of consumer segmentation, innovation and concept testing, communications research, journey research, and experience measurement.

Ability to identify emerging signals and apply foresight approaches to anticipate changes in consumer expectations, healthcare, and adjacent markets.

Exceptional executive communication, storytelling, consulting, and stakeholder-influence skills.

Strong strategic and…