Marketing Campaign Specialist

Our client is actively seeking a talented and driven Marketing Campaign Specialist to join their vibrant team in Centurion, Gauteng, ZA. This role offers a hybrid working model, blending the benefits of in-office collaboration with the flexibility of remote work. You will be responsible for planning, executing, and optimizing marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement.

This position requires a strategic thinker with a hands-on approach, capable of managing campaigns from conception to completion. The ideal candidate is passionate about marketing, possesses excellent project management skills, and thrives in a dynamic team environment. You will play a key role in shaping our client's marketing initiatives and contributing to their continued success in a competitive market.

• Develop and implement integrated marketing campaign strategies across digital and traditional channels.
• Manage campaign execution, including setting timelines, coordinating with internal teams and external vendors, and ensuring on-time delivery.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations for optimization.
• Collaborate with the creative team to develop compelling campaign assets, including ad copy, visuals, and landing pages.
• Manage marketing budgets for assigned campaigns, ensuring efficient allocation of resources.
• Conduct market research and stay updated on industry trends to identify new campaign opportunities.
• Utilize CRM and marketing automation tools to manage leads and track campaign effectiveness.
• Support the broader marketing team with ad-hoc projects and initiatives.
• Ensure all campaign activities align with brand guidelines and marketing objectives.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing campaign management or a similar role.
• Proven track record of successfully planning and executing marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Experience with marketing automation platforms (e.g., Hub Spot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and proficiency in using data to drive campaign decisions.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of a collaborative team.
• Experience with A/B testing and campaign optimization techniques.

• Competitive salary and performance-based incentives.
• Comprehensive medical aid and retirement fund contributions.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and training.
• Generous annual leave and paid sick leave.
• A dynamic and supportive team culture.
• Access to modern office facilities when needed.