Marketing Analyst

Our client, a prominent financial services institution, is seeking a highly analytical and insightful Marketing Analyst to join their strategic marketing team. This role is based in our offices in Pietermaritzburg, Kwa Zulu-Natal , offering a hybrid work arrangement. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive marketing strategy and improve campaign performance.

You will work with various data sources, including web analytics, CRM data, campaign performance metrics, and market research, to identify trends, measure ROI, and inform decision-making. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for understanding customer behavior and market dynamics. This is a critical role for shaping data-driven marketing initiatives within a respected organization in Pietermaritzburg .

• Collect, clean, and analyze marketing data from various sources (e.g., website analytics, CRM, campaign reports).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and insights within marketing data to inform strategic decisions.
• Measure and report on the ROI of marketing campaigns and initiatives.
• Conduct market research and competitive analysis to understand market dynamics.
• Develop predictive models to forecast marketing outcomes and customer behavior.
• Collaborate with marketing teams to design and analyze A/B tests and other experiments.
• Present findings and recommendations to marketing stakeholders in a clear and concise manner.
• Stay updated on the latest trends and tools in marketing analytics and data science.
• Ensure data accuracy and integrity across all marketing reporting.

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• Minimum of 4 years of experience in marketing analytics or a related analytical role.
• Proficiency in data analysis and visualization tools such as Google Analytics, Tableau, Power BI, or similar.
• Strong understanding of statistical analysis techniques and experimental design (e.g., A/B testing).
• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Proficiency in SQL for data extraction and manipulation is highly desirable.
• Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
• Ability to work independently and collaboratively in a hybrid work environment.
• Experience in the financial services industry is a plus.

Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package, including health insurance and retirement plans. Opportunities for professional development, including advanced training and certifications, are provided. This role features a hybrid work model, offering flexibility between office and remote work. The position is located in our offices in Pietermaritzburg . Join a team dedicated to leveraging data for strategic marketing success within a well-established financial institution.