Senior Digital Marketing Strategist - WhatJobs Direct

Our client, a dynamic and rapidly growing e-commerce firm in Johannesburg, Gauteng , is seeking an experienced Senior Digital Marketing Strategist to lead their online marketing efforts. This role is instrumental in shaping and executing comprehensive digital marketing campaigns across various platforms to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing.

You will be responsible for developing data-driven strategies, analyzing campaign performance, and optimizing for maximum ROI. This is an exciting opportunity to join a forward-thinking company and make a significant impact on its market presence. The hybrid work arrangement allows for a collaborative office environment on designated days, complemented by the flexibility of remote work for focused tasks and strategic planning.

• Develop and implement innovative digital marketing strategies aligned with business objectives.
• Manage and optimize paid search (SEM) and social media advertising campaigns.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Develop and execute content marketing strategies to engage target audiences.
• Manage email marketing campaigns, including list segmentation and automation.
• Analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Provide regular reports on campaign performance and insights to stakeholders.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative and content teams to develop compelling marketing materials.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in digital marketing strategy and execution.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and reporting on ROI.
• A strategic thinker with a creative and results-oriented mindset.
• Ability to work effectively in a hybrid environment, demonstrating strong time management and self-discipline.

• Our client offers a competitive salary and a performance-based incentive program.
• Employees receive comprehensive medical aid coverage and a retirement savings plan.
• Opportunities for professional development, including access to industry conferences and advanced training, are provided.
• You will work in a vibrant and collaborative office space in Johannesburg, Gauteng , with the flexibility of a hybrid work model.
• Exposure to cutting-edge digital marketing technologies and strategies is guaranteed.
• We foster a culture of innovation and continuous learning, supporting work-life balance.
• Generous annual leave and other company perks are included.
• Join a team that is passionate about digital excellence and driving business growth.