Senior Digital Marketing Specialist; Performance Marketing

Our client, a dynamic e-commerce innovator, is searching for a highly motivated and results-driven
** Senior Digital Marketing Specialist
** to join their growing team. This is a fully remote position, enabling you to contribute strategically from
** Durban, Kwa Zulu-Natal, ZA**, or any approved remote location. You will be responsible for developing, implementing, and managing high-impact digital marketing campaigns, with a strong focus on performance marketing channels. Your expertise will be crucial in driving customer acquisition, engagement, and revenue growth through data-driven strategies. We are looking for a creative thinker with a deep understanding of SEM, paid social, and analytics, who can thrive in a fast-paced, remote-first environment.

Your ability to analyze campaign performance, identify optimization opportunities, and translate insights into actionable plans will be key to success in this role.

• Develop and execute comprehensive digital marketing strategies across various paid channels, including Google Ads, social media advertising (Facebook, Instagram, Linked In), and other performance-based platforms.
• Manage and optimize campaign budgets to maximize ROI and achieve key performance indicators (KPIs).
• Conduct in-depth keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
• Analyze campaign performance data using tools like Google Analytics, Google Tag Manager, and platform-specific reporting to identify trends, insights, and optimization opportunities.
• Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and share knowledge with the team.
• Prepare regular performance reports and present findings and recommendations to stakeholders.
• Monitor industry best practices and competitor activities to identify new opportunities and threats.

• Proven track record in digital marketing, with at least 4 years of experience specifically in performance marketing roles.
• Demonstrable experience managing large-scale paid search (SEM) and paid social campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent understanding of SEO principles and their integration with paid campaigns.
• Strong written and verbal communication skills, essential for remote collaboration and reporting.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• Competitive salary commensurate with experience.
• Fully remote work arrangement, offering significant lifestyle flexibility.
• Opportunity to shape and drive marketing strategies for a growing brand.
• Access to professional development resources and training.
• A supportive and collaborative team environment, fostering innovation.
• Contribution to a company with a strong market presence in Durban.
• Potential for career advancement within the organization.