Senior E-commerce & Digital Marketing Manager

Our client is seeking an experienced and forward-thinking Senior E-commerce & Digital Marketing Manager to lead their online strategy, remotely supporting their operations based in George, Western Cape
. This pivotal role demands a strategic leader with a proven track record in driving online sales, optimizing digital marketing campaigns, and enhancing customer engagement across all digital platforms. You will be responsible for developing and executing a comprehensive e-commerce strategy, managing digital advertising budgets, overseeing SEO/SEM efforts, and ensuring a seamless online customer journey. The ideal candidate will possess exceptional analytical skills, a deep understanding of the digital marketing landscape, and the ability to thrive in a fully remote, fast-paced environment.

This is a significant opportunity to shape the digital future of a growing retail brand and make a substantial impact on its online presence and revenue streams. Your expertise will be crucial to our digital success.

• Develop and implement a robust e-commerce strategy to drive online sales and revenue growth for the George, Western Cape market.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Oversee the day-to-day operations of the e-commerce platform, ensuring a user-friendly experience and efficient checkout process.
• Analyze website traffic, sales data, and campaign performance, providing actionable insights and recommendations.
• Develop and manage digital advertising budgets, ensuring maximum ROI on marketing spend.
• Lead content creation efforts, including product descriptions, blog posts, and social media updates, to engage target audiences.
• Stay abreast of the latest e-commerce trends, digital marketing technologies, and competitor strategies.
• Collaborate with cross-functional teams, including IT, creative, and merchandising, to ensure cohesive online strategy execution.
• Manage online customer experience, including website usability, customer service integration, and feedback mechanisms.
• Report on key performance indicators (KPIs) to senior management, outlining strategic progress and future opportunities.

• Minimum of 7 years of progressive experience in e-commerce management and digital marketing, with a strong focus on driving online sales.
• Proven success in developing and executing successful digital marketing campaigns across various platforms.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Experience with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics).
• Strong analytical and data interpretation skills, with the ability to translate data into actionable strategies.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Demonstrated ability to excel in a fully remote work environment, with strong self-motivation and time management skills.
• Experience with in the retail sector, with knowledge of the Western Cape market, is a plus.

• Highly competitive salary and performance-based bonus structure.
• Fully remote work opportunity with significant flexibility.
• Comprehensive health and wellness benefits.
• Generous employee discount on all products.
• Opportunities for continuous learning and professional development in the digital space.
• Be a key player in shaping the online strategy of a growing brand.