Performance Marketing Specialist - PPC Expert

Our client, a thriving e-commerce business, is actively seeking a talented Performance Marketing Specialist with a strong background in Pay-Per-Click (PPC) advertising to join their marketing department in Pretoria, Gauteng . This role is crucial for driving measurable results through paid digital channels. You will be responsible for planning, implementing, and optimizing PPC campaigns across various platforms, including Google Ads and social media advertising, to maximize customer acquisition and conversion rates.

The ideal candidate is highly analytical, detail-oriented, and passionate about leveraging data to achieve superior campaign performance. This is an excellent opportunity to contribute to the growth of a leading online retailer in the vibrant Pretoria business landscape.

• Develop, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, Linked In, etc.).
• Conduct keyword research, audience targeting, and bid management to ensure efficient ad spend and maximize ROI.
• Create compelling ad copy and landing pages in collaboration with the creative team to drive higher conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Generate regular performance reports, providing actionable insights and recommendations for campaign improvements.
• Stay up-to-date with the latest trends and best practices in PPC advertising and digital marketing.
• Collaborate with the broader marketing team to ensure PPC efforts are integrated with overall marketing strategies.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Manage and optimize budgets for all paid search and paid social campaigns, ensuring alignment with client objectives in Pretoria .

• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
• Minimum of 3-5 years of hands-on experience in performance marketing, specifically managing PPC campaigns.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Excellent understanding of keyword research, bid management strategies, and campaign optimization techniques.
• Ability to write clear, concise, and persuasive ad copy.
• Experience with A/B testing methodologies.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Familiarity with the Pretoria market or South African e-commerce landscape is an advantage.

Our client offers a competitive salary, a performance-based bonus structure, and a comprehensive benefits package including medical aid and a retirement fund. This hybrid role provides the flexibility to work from home and in our modern offices located in Pretoria . We invest in our employees' growth through continuous training and development programs. Join a results-oriented team committed to driving online success.