Remote Digital Marketing Specialist; Hospitality

Our client, a premier hotel group operating across diverse locations, is seeking a highly skilled and results-oriented Remote Digital Marketing Specialist to drive online visibility and guest acquisition. This is a fully remote position, allowing you to work from anywhere within South Africa. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, attract bookings, and engage with our target audience across various online platforms.

The ideal candidate has a proven track record in digital marketing within the Hospitality & Tourism sector, a strong analytical mindset, and a passion for creating compelling online campaigns. This role is critical in shaping our online presence and driving revenue growth, leveraging the latest digital tools and techniques from the comfort of your home office. The position is based conceptually out of Richards Bay, Kwa Zulu-Natal , but the work is performed entirely remotely.

• Develop, implement, and manage effective digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and other relevant platforms.
• Optimize online content for search engines (SEO) to improve organic search rankings and drive qualified traffic.
• Manage and execute paid advertising campaigns (PPC/SEM) on platforms like Google Ads and social media advertising.
• Create engaging and persuasive content for social media channels, websites, and email newsletters.
• Monitor social media trends, competitor activities, and customer feedback to identify new opportunities.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with internal teams (e.g., marketing, sales, operations) to ensure brand consistency and campaign alignment.
• Track, report, and analyze the performance of all digital marketing initiatives, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a significant portion focused on the Hospitality & Tourism industry.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience with website CMS platforms (e.g., Word Press) is a plus.
• A passion for travel and the hospitality industry.

• Competitive salary package.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional development and online training.
• Contribution towards home office setup or internet expenses.
• The chance to shape the digital strategy for a reputable hotel group.
• Access to internal company resources and marketing tools.
• Regular virtual team meetings and collaboration.
• Contribution to a dynamic and growing industry from your own home.
• Potential for performance-based bonuses.
• Work with a supportive and forward-thinking team dedicated to digital innovation.