Digital Marketing & SEO Specialist

Our client, a thriving e-commerce business located in Paarl, Western Cape , is seeking a talented Digital Marketing & SEO Specialist to enhance their online visibility and drive organic growth. This role is integral to developing and implementing effective digital marketing strategies, with a strong emphasis on Search Engine Optimization (SEO). The ideal candidate will possess a blend of technical SEO expertise, content marketing acumen, and a passion for driving measurable results.

You will work closely with the marketing team to optimize website performance, improve search engine rankings, and increase qualified website traffic. This position offers a hybrid work arrangement, providing flexibility between remote work and office-based collaboration in our scenic Paarl location. Join a forward-thinking company that values innovation and employee development in the exciting world of e-commerce.

• Conduct comprehensive keyword research and competitor analysis to identify opportunities for organic search growth.
• Implement on-page and off-page SEO strategies, including content optimization, link building, and technical SEO improvements.
• Develop and execute a content marketing strategy to attract and engage target audiences and improve search engine rankings.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and provide regular reports on key metrics.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, and adapt strategies accordingly.
• Collaborate with the web development and content teams to ensure website technical health and implement SEO recommendations.
• Assist in managing paid search (PPC) campaigns, including keyword research, ad copy creation, and campaign optimization.
• Analyze digital marketing campaign performance across various channels and contribute to overall marketing strategy.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) in SEO and digital marketing, with a focus on e-commerce.
• Demonstrable success in improving organic search rankings and driving website traffic.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
• Strong understanding of both technical SEO and content marketing principles.
• Experience with keyword research, on-page optimization, and link-building strategies.
• Basic knowledge of HTML, CSS, and website structure is beneficial.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.

Our client offers a competitive salary, commensurate with experience, and performance-based incentives. Employees benefit from comprehensive medical and retirement benefits. Generous paid time off is provided, allowing for a healthy work-life balance. Opportunities for continuous learning and professional development, including access to industry-leading training and conferences, are readily available. The hybrid work model offers flexibility, combining remote work with collaboration in our modern office in Paarl, Western Cape .

Join a dynamic and innovative team focused on driving e-commerce success through cutting-edge digital strategies.