Senior Real Estate Digital Marketing Manager; Remote

Our client is seeking a highly strategic and innovative Senior Real Estate Digital Marketing Manager to lead their online presence initiatives from a fully remote capacity. This role is crucial for developing and executing comprehensive digital marketing strategies designed to increase brand awareness, generate qualified leads, and drive property sales and rentals. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics.

As a remote-first organization, we foster a collaborative environment where team members can thrive and contribute impactful ideas from anywhere. The ideal candidate will have a proven track record in the real estate sector, a deep understanding of digital marketing best practices, and the ability to manage complex campaigns across multiple platforms. This is an exciting opportunity to shape the digital strategy of a growing real estate brand and make a significant impact on business objectives.

We empower our remote team with the tools and autonomy needed to succeed, focusing on results and innovation in the digital space. You will be a key player in translating business goals into effective online campaigns.

• Develop and implement a data-driven digital marketing strategy for the real estate portfolio, aligning with business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive targeted traffic.
• Oversee social media strategy, content creation, and community engagement across relevant platforms.
• Develop and execute content marketing initiatives, including blog posts, articles, videos, and infographics.
• Manage email marketing campaigns, including list segmentation, campaign creation, and performance tracking.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the real estate industry.
• Collaborate with internal teams (sales, design, development) to ensure cohesive brand messaging and campaign execution.
• Manage external agencies and vendors as needed to support digital marketing efforts.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of experience in digital marketing, with a significant portion focused on the real estate industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with hands-on experience using Google Analytics and other marketing analytics tools.
• Experience in managing digital advertising budgets and optimizing campaigns for performance.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Demonstrated ability to lead and manage remote teams and projects effectively.
• Proficiency in marketing automation platforms and CRM systems is a plus.
• Strategic thinker with a results-oriented mindset and a passion for digital innovation.
• Experience with A/B testing and conversion rate optimization.

• Our client offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance.
• As a fully remote employee, you will enjoy unparalleled flexibility and work-life balance.
• Benefits include a generous annual professional development budget, a home office stipend, and performance-based bonuses.
• You will be part of a forward-thinking, collaborative team that values creativity and innovation.
• Opportunities for career growth and leadership within the digital marketing domain are abundant.
• We provide access to cutting-edge digital marketing tools and platforms, ensuring you have the resources needed to excel.
• Experience a truly connected and supportive remote work culture.