Senior Sports Marketing Manager

Our client, a dynamic leader in the leisure and sports industry, is seeking an experienced and visionary Senior Sports Marketing Manager to join their vibrant team in Durban, Kwa Zulu-Natal
. This pivotal role will involve developing and executing innovative marketing strategies to enhance brand visibility, drive engagement, and foster community participation in sports initiatives. The ideal candidate will possess a deep understanding of the sports landscape, a passion for athletic endeavors, and a proven track record in creating successful marketing campaigns. You will be instrumental in shaping the future of sports marketing for our client, contributing to their continued growth and influence within the sector.

This position offers a unique opportunity to make a significant impact in a fast-paced and exciting industry, working from our Durban office with a flexible hybrid work arrangement that balances collaborative in-office days with remote work flexibility.

• Develop and implement comprehensive marketing strategies for various sports properties and events.
• Manage and oversee all aspects of sports marketing campaigns, from conception to execution and analysis.
• Identify and cultivate relationships with sports influencers, athletes, and media partners.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Create compelling marketing content, including social media posts, press releases, and promotional materials.
• Monitor campaign performance and ROI, providing regular reports and actionable insights.
• Collaborate with internal teams, including sales, events, and product development, to ensure cohesive brand messaging.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Organize and promote sports events and activations to drive participation and fan engagement.
• Stay abreast of the latest developments and innovations in sports marketing and the wider leisure industry.

• Bachelor's degree in Marketing, Business Administration, Sports Management, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of experience in sports marketing, with a proven track record of success.
• Strong understanding of the sports industry and its key stakeholders, particularly within the South African context.
• Demonstrated experience in digital marketing, social media management, and content creation.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools and CRM software.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strategic thinking and problem-solving capabilities.
• Experience in budget management and financial reporting.
• A genuine passion for sports and a proactive approach to driving results.

Our client values its employees and offers a competitive remuneration package along with a supportive work environment. Employees will benefit from a comprehensive health insurance plan, opportunities for professional development and further training, performance-based bonuses, and generous leave policies. The hybrid work model allows for a better work-life balance, and employees will have access to modern office facilities in Durban
. Join a team that is passionate about sports and committed to your career growth.