Manager, Media; Consumer Demand Gen; Remote

Job Description

Manager, Media (Consumer Demand Gen) will play a key role in advancing how  approaches brand awareness and demand creation, primarily across mid and upper funnel channels including paid social, display, video, and emerging platforms.

This role sits at the intersection of strategy, execution, creative, and measurement, helping shape how  drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business outcomes through clear insights, rigorous testing, and cross functional collaboration.

Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.

The ideal candidate brings deep experience in Paid Social, particularly Meta (Facebook & Instagram), along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative, testing, measurement, and channel strategy. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.

To be successful in this role, you will:

• Define and evolve how paid social, display, video, and emerging channels contribute across the marketing funnel, with a strong emphasis on scaling awareness and consideration efforts that drive incremental and durable growth. Guide channel direction, investment priorities, and audience strategy while remaining closely connected to in platform execution and performance optimization.

• Partner closely with Analytics to shape how mid and upper funnel media performance is evaluated, ensuring investments are tied to meaningful business outcomes such as revenue, ROAS, CAC, and overall return on investment. Help support and operationalize measurement approaches such as matched market testing, lift studies, and other incrementality focused methodologies, while translating complex performance signals into clear investment recommendations and a credible view of media impact across search, direct, and organic channels.

• Synthesize platform, funnel, and business performance into clear, actionable insights for leadership, connecting awareness, engagement, consideration, and conversion metrics to broader business outcomes. Communicate performance trends, optimization opportunities, and measurement learnings in a concise and credible way that can influence decision making across Marketing, Analytics, Finance, and executive leadership.

• Build and execute a structured testing roadmap across creative, audiences, landing pages, customer journeys, platform optimizations, and emerging capabilities. Establish clear hypotheses and success metrics tied to both platform and business performance, while ensuring learnings around incrementality, creative effectiveness, and media contribution are consistently captured and applied to future investment decisions.

• Partner closely with Brand, Creative, Analytics, Merchandising, Web, and external partners to ensure alignment across media strategy, creative development, promotions, customer experience, and measurement. Bring a…