Sr. Content & Editorial Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Sr.
Content and Editorial Manager at our office located in Dallas, TX. (Home-based work is available)

The Sr. Content and Editorial Manager is the lead the content strategy for the American Heart Association's membership engagement and retention efforts. Using a data-driven approach, develop, produce, edit, and manage member-focused content across a variety of channels and formats, including web pages, articles, newsletters, webinars, continuing education programs, videos, resource guides, downloadable publications, and online community content.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on Linked In, Instagram, Facebook, X, and s.

Responsibilities

• Develop and execute a comprehensive content strategy that supports membership acquisition, engagement, retention, and overall member value.
• Create, edit, and manage content across digital, print, video, webinar, email, and community platforms.
• Partner with Marketing to promote member content through newsletters, email campaigns, social media, websites, and other communication channels.
• Collaborate with departments across the Association to identify, develop, and leverage content opportunities that advance organizational and membership objectives.
• Lead and mentor content staff, freelance writers, editors, designers, and other contributors, including responsibility for coaching, workflow management, prioritization, and performance management.
• Establish and maintain editorial standards, ensuring content reflects the Association's brand, voice, quality expectations, and strategic priorities.
• Conduct ongoing content audits to ensure accuracy, relevance, consistency, and alignment with member needs and interests.
• Manage content-related budgets, contracts, freelancers, agencies, and external vendors.
• Monitor industry trends, content best practices, emerging technologies, and competitive activities across scientific, medical, healthcare, and professional associations.
• Measure and analyze content performance using engagement, retention, and conversion metrics, applying insights to continuously improve effectiveness.
• Partner with Membership leadership to identify content gaps, emerging member needs, and opportunities to strengthen the Association's membership value proposition.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5 years of relevant experience
• Five or more years of experience in content strategy, editorial management, publishing, content marketing, membership engagement, communications, or related fields.
• Demonstrated experience developing and executing multi-channel content strategies that increase audience engagement, acquisition, retention, or member/customer growth.
• Experience leading content teams and managing…