Digital and Retail Media Manager

The Creative Partners Group (The CPG), by MPG, is a comprehensive retail solutions company. The CPG represents established and emerging brands across all categories of merchandise and provides acclaimed services that build brands and businesses. Our Retail Media and Digital team connects brands and shoppers across every channel, using retail media, the digital shelf and full-funnel tools to grow revenue and efficiency.

This is a fully remote position open to candidates located within the United States.

As the Digital and Retail Media Manager for CPG
, you are the face of our Target media relationships. You lead day-to-day client engagement, consult on investment and assortment, and turn performance data into clear stories and next steps. You are curious, energized by data, comfortable in a fast-paced environment, and invested in developing the people around you.

• Serve as advertising lead for Target PPC/search, digital shelf and other retail media programs.
• Build retail media plans and budgets tied to client goals and agreed KPIs.
• Lead client calls and monthly business reviews, owning agendas, follow-ups, timelines and next steps.
• Consult on investment levels, assortment and promotional calendars; flag onsite opportunities and risks early.
• Educate clients on best-in-class strategy and reinforce the value we deliver.
• Create proposals and presentations that tell a clear, data-backed performance story.
• Partner with sales, account management and, for full-service clients, the internal retail team to keep media aligned with business priorities

• Own sponsored ads end to end: keyword research, setup, bidding and daily management.
• Check budget pacing daily and manage monthly and tactic-level allocation.
• Review campaigns daily; deliver weekly and monthly reporting and analysis.
• Troubleshoot campaign issues quickly and see them through to resolution.
• Handle ad-hoc report requests and customize client performance tracking.

• Optimize targeting, keywords, bids and placements based on performance data.
• Test and measure shopper behavior to improve results; deliver post-campaign recommendations.
• Track competitors, algorithm updates and industry news, and translate trends into client-specific recommendations.

• Coach and develop media analysts through day-to-day guidance and shared best practices.

• 4+ years managing retail media sponsored ads, including client-facing account management.
• Proficiency in performance marketing, conversion optimization and customer growth.
• Experience with retail media ad tech such as Pacvue, Kapoq, Skai or Helium
  10;
  Roundel experience a plus.
• Strong analytical skills, with the ability to digest, analyze and visualize large data sets in Excel.
• Confident leading client meetings and influencing decisions with data.
• Strong written, verbal and presentation skills.
• Organized and detail-oriented; meets tight deadlines with minimal supervision.
• Travel based on client needs.

The expected base salary range for this position is $70,000 - $85,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEIB efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team.

We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. We will always strive for improvement and thus we have made intentional commitments to further champion DEIB. The foundation of our pledge starts with our promise to each other, our clients, and the…