Remote B2B Healthcare Marketing Director

Do you have the career opportunities as a Director Marketing WFH you want with your current employer? We have an exciting opportunity for you to join Health Trust Workforce Solutions which is part of the nation's leading provider of healthcare services, HCA Healthcare.



Job Summary And Qualifications

JOB TITLE – Director of Marketing

GENERAL SUMMARY OF DUTIES – The Director of Marketing will have responsibility for all marketing activities for Health Trust Workforce Solutions (HWS) in coordination with HWS Corporate marketing. He/she will manage and coordinate all marketing, advertising and promotional activities on behalf of HWS with particular support given to recruitment and sales. The Director will have an understanding of the company’s array of products and services and collaborate with the HCA individual business units on marketing efforts (to drive consistency and efficiencies of scale).

He/she will be highly knowledgeable of digital marketing and social media with proven results He/she will support market research to determine requirements for existing and future products; will analyze customer research to determine drivers of choice; will advise senior leadership regarding current market conditions; and will serve as the source for competitive intelligence to guide PWS toward successful go-to-market strategies.

We are seeking a strategic, results-driven Director of Marketing to lead and scale our B2B marketing efforts. This role is responsible for shaping and executing a comprehensive marketing strategy focused on branding, lead generation, communications, and positioning our company as a trusted partner in healthcare staffing. The ideal candidate will bring deep expertise in B2B marketing and a proven track record of building and managing high-performing teams and processes with measurable impact.

SUPERVISOR – VP, Marketing

SUPERVISES – Marketing Coordinator, Marketing Strategist, & additional Marketing roles

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

• Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers (C-suite, HR, Procurement, etc.)
• Build and manage a high-performing marketing team, fostering growth and accountability
• Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution
• Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion
• Own the company’s brand voice and positioning across all external channels
• Ensure consistent, professional brand execution that resonates with target B2B audiences
• Drive thought leadership and awareness across earned, owned, and paid media
• Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach
• Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication
• Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement
• Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (e.g., whitepapers, case studies, blog posts, videos)
• Lead corporate communications strategy including press releases, media outreach, and PR agency management
• Ensure all messaging reflects strategic business priorities and resonates with decision-making stakeholders
• Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement
• Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients
• Manage the company website(s) including performance, UX, SEO, and content updates to ensure it serves as a lead-generating and…