Brand Manager, PriorityPet Urgent Care; Remote

Alliance Animal Health is seeking a Brand Manager to lead and grow the Priority Pet Urgent  Care (PPUC) brand,with a focus on B2B veterinarian recruitment marketing, increasingbrand awareness and consideration, and generating a strongpipelineof prospective partner doctors.

The Brand Manager willbring the PPUC brand strategy to life throughintegratedmarketingcampaigns, social media,and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will alsoleadthe stand-up and ongoing management of corporate social media channels (Instagram, Linked In, Facebook) to expand reach, engagement, and brand visibility.

The ideal candidate is both strategic and hands‑on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They arestrong storytellerswho can create compelling content,leverage data-driven insights to strengthen brand performancetosupport business growth andhavea passion for engaging professional audiences.

• Support and evolve thebrand positioning and messaging for
  
  Priority Pet Urgent  Care, focused on attracting veterinary professionals andbuildingthe pipeline ofdoctorpartnerswhoareinterestedin building their own urgent care hospitals.

• Ensure aconsistent, differentiated brand presence across all digital and recruitment marketingtouchpoints.

• Maintain and evolvebrand guidelines, messaging frameworks, and value propositionstailored to veterinarianaudiences.

• Act as a brand steward, ensuring all communications reinforcebrand credibility, trust, and awareness.

• Lead the creation, launch, and ongoing management of PPUC corporate social media channels(Instagram, Linked In, Facebook)

• Develop and execute acontent strategy that builds brand awareness and engages veterinaryprofessionals.

• Create and manage a consistent cadence oforganic content, storytelling, and campaignamplification.

• Monitor social performance andoptimizeforreach, engagement, follower growth, and contenteffectiveness.

• Stay current onplatform trends, content formats, and audience behaviorsto continuously evolvestrategy.

• Develop andoptimizeprofessional veterinarianfocused content including social posts, campaigns, landing pages, and recruitment materials.

• Lead storytelling efforts highlightingcareer paths, ownership opportunities, and the PPUCpartnershipmodel.

• Ensure messaging clearly communicates thevalue proposition for veterinarians considering urgent careownership.

• Partner with internal stakeholders to bring forwardauthentic stories and thought leadership content.

• Support execution oftrade show and industry event marketing strategies to increase awareness and consideration ofPriority Pet Urgent  Care among veterinaryprofessionals.

• Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward eventactivations.

• Measure event performance andoptimizeparticipation usingengagement metrics, lead quality, and post-event conversioninsights.

• Support the planning and execution ofsignature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience.

• Partnerwiththeperformanceteam togrowthepipelineofpartnerdoctorsthroughpaidmedia campaigns(Google Ads, paid social, and more).

• Align brand campaigns withSEO, content strategy, and digital discoverability best practices.

• Use insights to continuously improvechannel mix, creative performance, and audience targeting.

• Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics.

• Partner…