Senior Social Strategist

Job Title:

Senior Social Strategist
Experience Level: Level III (5-7 years)

Location:

Remote anywhere in the United States; onsite optional for candidates near an office
Duration: 1-year initial contract, with potential extension

Schedule:

40 hours per week, standard business hours
Travel:
Required

We're looking for a Senior Social Strategist to own organic social strategy across multiple channels, shaping what we publish, the audiences we reach, and the growth we drive.

This is a hands‑on role for someone who has built audiences from the ground up and understands that sustainable growth comes from starting conversations. The ideal candidate has experience with consumer‑facing brands, video‑led content, creator‑driven social programs, and platform‑native storytelling.

You'll also help strengthen the social media function by evaluating existing tools, identifying gaps, and building a technology stack that supports publishing, community engagement, creator management, listening, and reporting.

• Own organic social strategy across Instagram, Facebook, Threads, You Tube, Tik Tok, X, Linked In, and Reddit, defining each channel's role and success metrics.

• Develop and manage content calendars, balancing ongoing programming with product launches and campaign moments.

• Challenge conventional approaches and bring creative, well‑reasoned ideas to social content.

• Lead video‑first and interactive content formats tailored to each platform.

• Identify emerging trends and move quickly from concept to published content.

• Drive follower, reach, and engagement growth against channel‑specific targets.

• Build meaningful two‑way conversations with target audiences by developing community engagement guidelines and response protocols.

• Identify relevant communities, conversations, and influential voices where the audience is already active.

• Translate audience behavior and sentiment into actionable insights for content, product, and brand teams.

• Personally manage high‑priority or sensitive community interactions when needed.

• Manage creator and influencer programs end to end, including sourcing, briefing, execution, and measurement.

• Develop scalable operational processes, including creator databases, rate benchmarks, briefing templates, brand safety standards, and platform compliance.

• Partner with agencies to execute user‑generated content (UGC) and creator strategies that feel authentic to creators while aligning with brand objectives.

• Evaluate and expand the social media technology stack across publishing, social listening, community management, creator management, and analytics.

• Incorporate AI‑powered tools and workflows into content creation, community management, and measurement processes.

• Own regular reporting for organic social and creator programs, translating performance data into actionable insights and optimizations.

• Define relevant success metrics and ensure accountability against performance goals.

• Partner with brand, creative, product marketing, communications, and paid media teams to integrate social into campaigns and launches.

• Manage agency and platform partner relationships, including scope, timelines, and quality of deliverables.

• Develop concepts and storyboards, collaborating with internal teams and external creators to bring product demonstrations, stories, and content to social channels.

• 5‑8 years of experience in organic social strategy, with hands‑on ownership of content, publishing, and community management across multiple channels.

• An AI‑native approach to social media, using AI tools to improve content creation,…