Manager, Account Strategy
Hoboken, Hudson County, New Jersey, 07030, USA
Listed on 2026-10-20
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Account Manager
Location: (USA) 221 River St NJ HOBOKEN Home Office
Time Type: Full time
Role summary: The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect’s solutions. This role involves monitoring campaign performance, optimizing results through data analysis, and collaborating with cross-functional teams to ensure success. The position requires building strong client relationships, providing strategic recommendations, and driving continuous improvement. The manager also mentors team members, supports process enhancements, and upholds Walmart’s values, fostering a high-performing environment focused on delivering measurable business outcomes and exceptional client service.
About the team: The Walmart Connect Account Strategy team leads the development and execution of omnichannel advertising campaigns that drive measurable business outcomes. This team collaborates cross-functionally to translate marketing goals into actionable media strategies, optimizing campaign performance through data analysis and customer insights. Members serve as trusted advisors to clients and internal partners, managing campaign setup, pacing, and reporting. The team fosters continuous improvement by leveraging innovative tools and strategic recommendations to support revenue growth.
It values integrity, accountability, and professional development while maintaining a strong focus on delivering effective advertising solutions aligned with Walmart’s standards.
What you'll do:
- Developandexecuteomnichanneladvertisingcampaignsalignedwithclientmarketinggoalsusing Walmart Connect ’ssolutions.
- Monitorcampaignperformanceandoptimizedeliverytomeetkeyperformanceindicators.
- Leadcampaignsetup,troubleshooting,andintegrationwithadtechnologyplatforms.
- Buildjointbusinessplansleveragingforecastingtoolsandcustomerinsights.
- Presentcampaignresultsandstrategicrecommendationstoclientsandleadership.
- Analyzedatatogenerateactionableinsightsforcampaigngrowthandimprovement.
- Collaborate cross-functionally with
Sales,Product,Engineering,and Analyticsteamstoensurecampaignsuccess. - Mentorteammembersandsupporttheirdevelopmentthroughcoachingandfeedback.
What you'll bring:
- Developstrategicplansandexecutemanaged-serviceandself-service campaigns,actingasaconsultativeexpert.
- Collaborate with Salesand Accountteamstodevelopstrategic ,data-drivenmediaproposalsalignedwithclientobjectives.
- Attendandleadexternalcalls,demonstratingexpertiseinmediatactics,audience strategy,andcampaignstewardship.
- Deeplyunderstandandapplymediatypes,includingpaidsearch,programmatic display,directdigitalsponsorships,CTV,social media,digital OOH,andexperientialin-store tactics.
- Communicatecampaignperformancemetrics,insights,andrecommendationsregularlywithinternalandexternalstakeholders.
- AdheretointernalSLAsandQAprocesses,ensuringseamlesscampaignlaunchesandhigh-qualityclientexperiences.
- Confidentlypresentsstrategicupsellrecommendationstodriveincrementalrevenue.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive…
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