Insights Lead Analyst, Amazon Focus

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As an Insights Lead Analyst, Commerce, you will be Tinuiti’s hands‑on analytics specialist for Amazon and Commerce data. You will use Amazon Marketing Cloud, Amazon Advertising, Amazon retail data, and related Commerce platforms to develop advanced analyses, custom reporting, testing approaches, and actionable insights that help Client Leads and Commerce teams make stronger decisions. Amazon is the core platform for this role.

You will build deep expertise across Amazon Marketing Cloud, Amazon Advertising, and Amazon retail data, while applying your analytical skills to other retail‑media platforms—including Walmart Connect and Scintilla—as client and business needs require. You will work closely with Client Leads, Commerce Media, Commerce Operations, and other internal delivery teams through high‑quality analysis, client‑ready narratives, and specialized platform expertise. You will participate in client discussions when technical or analytical depth is needed.

• Client‑Centric Partner with Client Leads and Commerce Leads to understand client objectives, performance questions, strategic moments, and analytical priorities.
• Support Client and Commerce Leads with accurate data narratives, technical explanations, reporting, and client‑ready recommendations.
• Partner with Commerce Media and Commerce Operations teams to ensure insights inform planning, optimization, investment, and retail decisions.
• Join client discussions, business reviews, and technical readouts when specialized Commerce expertise is needed.
• Identify recurring analytical needs, risks, and growth opportunities that should be addressed through stronger analysis, testing, reporting, or measurement.
• Product‑Led Use Amazon Marketing Cloud, Amazon Advertising, Vendor Central, BI tools, dashboards, and relevant Commerce data environments to support insight generation and decision‑making.
• Build AMC queries and analyses across audiences, campaign performance, new‑to‑brand outcomes, path‑to‑purchase behavior, and other custom client questions.
• Maintain working expertise in Amazon platform capabilities, retail data, and relevant Commerce environments such as Walmart Connect and Scintilla.
• Identify opportunities to improve reporting, dashboarding, documentation, automation, and Commerce insight‑delivery workflows.
• Use approved AI and automation tools thoughtfully to improve data interrogation, pattern detection, and efficiency while validating outputs rigorously.
• Data & Measurement‑Driven Query, validate, join, and interpret Amazon advertising and retail data across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other relevant Commerce data sources.
• Develop advanced and…