Senior Paid Media Lead - Remote​/Hybrid

Boston, United States | Posted on 09/29/2022

Kada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to lead their expanding paid digital media team as a Paid Digital Media Manager.

This role is flexible/hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.

A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.

The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible ‘creative genius’ by emphasizing actionable data and tangible results.

This agency is seeking a Paid Digital Media Manager to strategize, develop, and simultaneously maintain multiple search engine marketing campaigns for their clients. The Paid Digital Media Manager will partner with the Client Services and Project Management teams to develop paid marketing strategies and ensure timely execution. This role reports to the VP of Production and will lead the work of Paid Digital Media Specialists.

• 5-7 years of paid marketing experience; prior agency experience is a plus
• Prior experience in analyzing Google Analytics data and synthesizing it into client-focused deliverables including Google Data Studio reports
• Prior experience managing Google/Microsoft ad campaigns and budgets against CPA or ROAS goals simultaneously
• Lead and manage the implementation of all Google and Microsoft activities for clients including search, display, video, and GMail/Yahoo advertising.
• Prior experience launching both awareness and remarketing campaigns across Google Ads, You Tube, Microsoft, and other SEM-focused channels.
• Build landing pages with an eye for CRO and Quality Score.
• Lead and mentor junior production staff members assigned to larger client accounts
• Develop all ad, post copy, and creative for assigned accounts.
• Maintain and optimize campaigns for assigned accounts to ensure alignment with a monthly budget and ROAS and/or CPA goals.
• Develop client-facing deliverables such as reports and strategy documentations